Audience Relations Executive - Reuters Events

We’re growing fast—and expanding our team!
Reuters Events is scaling its Delegate Acquisition function and we’re hiring a Audience Relations Executive, to join the team. This is a standout moment to join the business as we continue to evolve and strengthen our market-leading events portfolio.

In this role, you’ll be at the heart of building high‑value, senior‑level audiences for a global portfolio of market‑leading B2B conferences. You’ll work across cutting‑edge sectors including energy, sustainability, automotive, supply chain and pharmaceuticals, connecting industry leaders and shaping the conversations that matter most.

This is a commercial, relationship‑led role where your success is defined by the calibre of VIP delegates you engage, the trusted relationships you build, and the exceptional on‑site experiences you help deliver—playing an active role in curating powerful peer‑to‑peer connections and meaningful industry networking.

About the Role

As a Audience Relations Executive at Reuters Events, you will:

• Build and execute targeted outreach plans to secure C-level and senior decision-makers for assigned events.

• Work with sales leadership and producers to build a focused target account list per campaign, using LinkedIn, competitor/event research, and industry news.

• Source, qualify, and manage senior delegate prospects from first touch through confirmed registration/attendance.

• Run high-quality outreach through calls, email, LinkedIn, referrals, and pitch meetings with messaging tailored to each vertical.

• Re-engage past delegates and "speaker friendlies" from previous events to drive repeat attendance and referrals.

• Partner with internal teams to ensure the right audience composition is achieved (e.g., end-user/vendor mix, seniority mix, functional priorities).

• Curate and broker relationships with industry associations, networks, and relevant communities to expand reach and unlock warm introductions.

• Share market feedback on who is engaging, what they care about, and which segments are underrepresented.

• Help ensure a valuable on-site experience by supporting 121  informal meetings introductions between relevant senior delegates and sponsor attendees.

• Capture post-event feedback to strengthen retention, improve targeting, and refine future outreach.

• Maintain accurate CRM records (Salesforce preferred): outreach activity, statuses, notes, and follow-ups.

About You

To be a Audience Relations Executive, you will likely have:

• 1+ years outbound B2B acquisition experience (events/conferences, media, communities, or similar).

• Proven ability to engage C-level executives and senior decision-makers with credible, concise outreach.

• Strong outbound prospecting across LinkedIn, email, phone, and referrals.

• Excellent organization and follow-through across multiple concurrent campaigns.

• Partnership/community development mindset—comfortable building relationships that convert into attendance.

• CRM discipline and data hygiene (Salesforce strongly preferred).

• Event industry experience preferred; understanding of audience composition and delegate acquisition is a plus.