Sr. Director Marketing Strategy
Thomson Reuters VenturesSummary of the Role
The Senior Director, Commercial Growth Marketing will lead digital demand generation strategy for the Commercial segment within the Corporates business. This role is responsible for building and scaling modern, data-driven demand programs that drive awareness, pipeline, and revenue across a portfolio of solutions serving Commercial and SMB customers.
This leader will bring deep expertise in B2B technology marketing, with a strong track record of building scalable digital demand engines across paid, owned, and lifecycle channels. The ideal candidate has experience driving growth across multiple product segments, understands how to reach and convert commercial audiences at scale, and can partner effectively across a complex, matrixed organization.
About the Role
- Lead digital demand generation strategy for the Commercial segment within the Corporates business, with accountability for pipeline contribution and growth.
- Build and scale integrated, digital-first demand programs designed to acquire and engage commercial and SMB customers.
- Develop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeys.
- Drive full-funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimization.
- Partner closely with Sales, Product Marketing, Content, Digital, and other cross-functional teams to deliver coordinated campaigns that support business priorities.
- Use data, testing, and performance insights to optimize demand generation effectiveness and improve return on marketing investment.
- Establish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectiveness.
- Manage budget allocation across programs and channels, prioritizing investment based on business goals and performance.
- Lead cross-functional teams and external partners to ensure strong execution and continuous improvement.
- Champion modern marketing capabilities, tools, and processes that improve scale, efficiency, and performance.
About you
Required Qualifications
- 15+ years of experience in B2B marketing, with significant experience in digital demand generation, growth marketing, or performance marketing.
- Proven success marketing to commercial and/or SMB audiences in a B2B technology, SaaS, or information services environment.
- Demonstrated experience building and scaling digital demand programs across multiple channels and customer segments.
- Strong expertise in demand generation disciplines, including paid media, lifecycle marketing, email, web, nurture, and funnel optimization.
- Experience supporting growth across multiple products or solution areas, with the ability to tailor strategies to different customer segments and buying motions.
- Strong analytical and strategic skills, with experience using data and insights to guide investment decisions and performance improvement.
- Proven ability to work effectively across a matrixed organization and influence cross-functional stakeholders.
- Strong leadership, communication, and collaboration skills.
- Bachelor's degree required.
Preferred Qualifications
- Experience in a complex, multi-product B2B business.
- Experience building scaled demand generation programs for commercial segments beyond enterprise or field-led models.
- Familiarity with marketing automation, CRM, analytics, and attribution tools.
- Experience leading high-performing teams and agency partners.
- Advanced degree preferred.
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
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