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Manager, Media Relations, Legal
Thomson ReutersUnited States of America, Eagan, Minnesota; United States of America, Frisco, Texas; Canada, Toronto, Ontario
Apply Summary of the Role
The Legal Media Relations Manager is responsible for leading earned media strategy and execution for Thomson Reuters legal businesses. This role drives proactive, high‑impact media engagement that strengthens Thomson Reuters position as the trusted leader in professional‑grade legal AI, research, and technology.
This role is focused on earned credibility, not volume. Success is defined by quality of coverage, narrative alignment, and influence with legal, technology, and business decision‑makers—not press hit counts alone.
The role partners closely with Product and Technology Communications & Corporate Communications team, Legal Marketing, Product, Analyst Relations, and the Influencer Relations Manager to ensure consistent, disciplined storytelling across the legal ecosystem.
About the Role
Media Strategy & Narrative Development
- Anticipate emerging legal AI trends and proactively position Thomson Reuters in relevant conversations.
- Develop and execute the business of legal narrative and associated media relations strategy aligned to Thomson Reuters legal and AI priorities.
- Own Thomson Reuters leadership on critical legal‑AI issues beyond product news, including AI hallucinations and reliability, citation integrity and verification, data governance and model boundaries, the use of AI by courts and judges, regulatory responses to AI in legal services, and the impact of AI on access to justice and legal education.
- Consistently frame market differentiation by helping journalists understand key distinctions—tools vs. systems, pilots vs. production, and convenience vs. accountability—through briefings, background context, and comparative framing, reinforcing where Thomson Reuters leads (depth, scale, governance, trust) without directly naming competitors.
- Position senior leaders as market thinkers (rather than product spokespeople) by shaping profiles around how the legal profession is evolving, what lawyers should expect next, and what good AI governance looks like, securing trend‑based, reflective, and forward‑looking media opportunities where executives are quoted for judgment and insight—not just announcements.
- Identify, prepare, and deploy credible customers as spokespeople in media and industry forums, elevating real‑world experience and outcomes to validate Thomson Reuters leadership and reinforce trust through authentic, practitioner‑led storytelling.
- Use products as proof points ( please note media relations related to product launches are handled in the P&T comms group)
Proactive Media Engagement
- Build and maintain strong relationships with key legal, legal‑tech, business, and select mainstream media.
- Proactively pitch stories, commentary, and thought leadership tied to product launches, industry moments, and market shifts.
- Manage reactive media inquiries with speed, accuracy, and sound judgment.
Executive & Spokesperson Support
- Prepare and support senior executives and subject‑matter experts for media interviews, briefings, and speaking opportunities.
- Develop media materials including briefing documents, Q&A, key messages, and backgrounders.
- Ensure executives are deployed strategically and consistently across priority outlets.
Cross‑Functional Collaboration
- Work closely with Product, Legal Marketing, and Technology teams to ensure media engagement reflects real product capabilities and roadmap priorities.
- Partner with Product and Technology Communications & Corporate Communications team.
- Partner with the Influencer Relations Manager to align earned media with third‑party voices and influence programs.
- Coordinate with Analyst Relations to ensure narrative consistency across analysts, media, and influencers.
Risk, Governance & Measurement
- Ensure all media engagement adheres to Thomson Reuters standards for accuracy, transparency, and responsible communication.
- Identify and manage reputational risk in coordination with Product and Technology Communications & Corporate Communications team and Legal teams.
- Track and report on media impact using qualitative and narrative‑based metrics, not vanity measures.
About You
Required
- 7+ years of experience in media relations, corporate communications, or public relations, ideally within legal, professional services, technology, or regulated industries.
- Experience working closely with C-Suite leaders
- Strong understanding of the legal industry and its media landscape.
- Proven experience managing complex media narratives involving technology, AI, or high‑stakes professional workflows.
- Excellent writing, messaging, and verbal communication skills.
- Sound judgment and ability to operate confidently in fast‑moving, high‑visibility situations.
Preferred
- Experience supporting product launches or major announcements in legal or enterprise technology.
- Undergraduate / pre-law degree
- Familiarity with analyst relations, thought leadership programs, or executive communications.
- Comfort working with senior executives and technical subject‑matter experts.
Key Attributes for Success
- Strategic, not transactional, approach to media
- Calm, credible, and decisive under pressure
- Strong editorial instinct and news judgment
- Collaborative mindset across Comms, Marketing, and Product
- High standards for accuracy and professionalism
Why This Role Matters
As legal AI moves from experimentation to production, the market increasingly looks to trusted media to understand what is real, reliable, and defensible. This role ensures Thomson Reuters leads those conversations with clarity, authority, and credibility—reinforcing trust in the company, its platforms, and its people.
#LI-TV1
This posting is for proactive recruitment purposes and may be used to fill current openings or future vacancies within our organization.
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

For any eligible US locations, unless otherwise noted, the base compensation range for this role is $100,100 USD - $185,900 USD.
For Ontario, Canada, the base compensation range for this role is $108,000 CAD - $158,000 CAD.

Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com