Marketing Lead Activation Specialist
Thomson ReutersAre you passionate about bringing your marketing lead activation, operations, communications, and project management experience to a world-class company that is market-leading in both content and technology? If yes, we are looking for you.
Join our team! The Marketing Operations Specialist will coordinate communications, campaigns, automations, and system-integration projects that support business development representatives, online chat agents, and commercial teams across Latin America. This role helps enhance the customer experience, increase engagement, improve operational efficiency, and drive business growth.
About the Role
In this opportunity as a Marketing Lead Activation Specialist, you will:
- Manage the BDR campaign calendar and support inbound and outbound marketing activities across LATAM markets.
- Write professional, personalized emails, scripts, sequences, and customer-facing communications in English and Portuguese to support campaign, BDR, and lead activation efforts.
- Own and execute lead activation programs that move prospects from initial engagement to qualified sales follow-up across inbound, outbound, event, webinar, content, chat, and AI-agent-driven lead sources.
- Partner with marketing, sales, BDR, operations, and regional stakeholders to ensure leads are properly segmented, prioritized, scored, routed, nurtured, sequenced, and followed up on.
- Build, deploy, and optimize activation workflows and marketing automation programs across platforms such as Salesforce, Outreach, Eloqua, chat, CRM, and other third-party systems.
- Manage AI agent lead activation programs, including reviewing, triaging, routing, sequencing, and monitoring AI-agent-generated or AI-agent-supported leads to improve qualification, conversion, and pipeline contribution.
- Project manage cross-functional system integrations and operational initiatives, including timelines, requirements, testing, stakeholder updates, vendor coordination, launch readiness, documentation, and change management.
- Analyze program, sequence, lead activation, AI-agent, and campaign performance, including response rates, follow-up speed, conversion rates, pipeline influence, ROI, and data quality, and recommend improvements to messaging, workflows, routing logic, and handoff points.
About You
You're a fit for the role of Marketing Lead Activation Specialist if your background includes:
- Bachelor's degree in Marketing, Communications, Public Relations, Business, Technology, or a relevant field.
- 2+ years of experience writing professional communications, including emails, scripts, campaign messaging, and customer-facing content, with excellent verbal and written communication skills in English. Portuguese preferred but not required.
- Experience supporting LATAM markets or working with regional stakeholders across Latin America, including marketing, sales, BDR, operations, or customer engagement teams.
- Proven experience supporting successful marketing campaigns, demand generation programs, lead activation initiatives, or customer engagement communications.
- 2+ years of experience with CRM, marketing automation, sales engagement, or related platforms such as Salesforce, Outreach, Eloqua, or similar tools.
- Experience coordinating cross-functional projects, system integrations, workflow implementations, platform updates, or marketing operations initiatives, including requirements gathering, timeline management, stakeholder coordination, testing, and launch support.
- Strong problem-solving skills with the ability to troubleshoot process, data, workflow, and system issues while managing competing priorities in a fast-paced environment.
- Self-starter who is detail-oriented, highly organized, proficient in Microsoft Office, and able to work effectively with vendors, third-party platforms, internal technology teams, and regional stakeholders.
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com