Manager, Legal Marketing Strategy
Thomson ReutersThomson Reuters is a trusted global provider of CoCounsel, the AI of choice for 1 million global professionals, including the top 100 U.S. CPA firms, 97 of the Am Law 100 firms, 47 U.S. state courts, and the federal court system. CoCounsel Legal is the only agentic legal AI assistant grounded in trusted Westlaw authority and Practical Law expertise—transforming the way legal work is done.
This is an exciting opportunity to join Thomson Reuters' Demand Generation team—focused on developing and delivering strategic, integrated campaigns that strengthen market position, build customer trust and drive measurable commercial growth. You will build Thomson Reuters' profile, credibility and influence within the justice sector, and drive adoption of CoCounsel Legal.
About the Role
As Manager, Legal Marketing Strategy, you are an experienced marketing professional with strong strategic and executional capability, and a passion for building trusted market presence through integrated campaigns and stakeholder engagement.
You will lead targeted marketing activity that supports awareness, engagement and adoption of CoCounsel Legal across key public sector and legal audiences, including the Bar, Crown Prosecution, Government Legal Department and Ministry of Justice. This cross-functional role requires strong planning capability, stakeholder management and collaboration, campaign leadership and a data-driven approach to performance optimisation.
You will report to the Director, Legal Marketing Strategy.
With functional and strategic marketing expertise, strong management skills, and relevant professional experience, you will:
Develop and execute marketing strategies that advance the long-term Win the Courts agenda and strengthen Thomson Reuters' presence across the broader justice ecosystem.
Build Thomson Reuters' influence and authority through high-impact thought leadership initiatives.
Create and deliver targeted events, sponsorships and engagement programmes that connect with key stakeholders, raise awareness and support relationship-building across priority audiences.
Lead integrated digital nurture campaigns across relevant channels to convert market interest into qualified pipeline, deeper engagement and product adoption.
Partner closely with sales, product marketing, content, digital and external stakeholders to ensure campaigns are aligned to business priorities and audience needs.
Translate market insight, customer understanding and commercial objectives into clear, actionable marketing plans and programmes.
Monitor campaign and programme performance, using data and insight to assess effectiveness, optimise activity and report on contribution to pipeline and growth. Report results to key stakeholders.
Identify opportunities to improve campaign integration, audience targeting, channel performance and overall marketing efficiency.
Work closely with marketing peers focused on the same audience in other subsegments and collaborate where possible to ensure efficiency.
About You
To be considered for the role of Manager, Legal Marketing Strategy you will have:
A degree in marketing, business or a related discipline
6+ years’ experience in marketing strategy, demand generation, growth marketing or integrated campaign management
Strong knowledge of digital marketing channels, nurture strategy and campaign planning
Experience developing thought leadership, strategic content or market positioning programmes
Experience managing the strategy for events, sponsorships or stakeholder engagement initiatives
A strong commercial mindset with the ability to connect marketing activity to pipeline creation, adoption and business growth
Excellent analytical skills, with confidence in using performance data to generate insight and inform decision-making. Use of Tableau and Salesforce desirable.
Strong collaboration and stakeholder management skills, with the ability to work effectively across multiple teams and seniority levels
Strong written and verbal communication skills, and prior use of AI in content creation and planning
An understanding of the AI, legal, government or public sector environment would be advantageous
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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