Growth Marketing Manager
The Access GroupWe’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
The role:
This role focuses on planning and running marketing campaigns and programs for customer acquisition and using all elements of the marketing mix. You will be collaborating with sales, product and marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators.
Your day-to-day:
- Own end-to-end strategic demand generation by planning, building, and executing multi-touch campaigns that attract, engage, and nurture prospects across the full customer journey—from awareness through to pipeline to meet revenue goals.
- Design and deliver a data-driven marketing strategy aligned to People & Payroll objectives, integrating inbound and outbound programs to drive high-quality demand, pipeline progression, and revenue outcomes.
- Leverage AI-enabled tools and insights to improve audience segmentation, campaign targeting, content relevance, journey optimisation, and lead quality.
- Build and optimise end-to-end customer journeys, defining clear entry points, nurture paths, conversion moments, and handoffs with sales—ensuring consistent, relevant experiences across channels.
- Drive collaborative, outcome-oriented stakeholder engagement, facilitating strong partnerships between marketing, sales, product, and partners, through regular, effective communication and alignment.
- Prepare and deliver clear, actionable campaign and data briefs for internal teams, confidently coordinating integrated campaigns across the full marketing mix.
- Leverage Marketing Services, Content, Product Marketing and Sales to develop high-impact content, maintain and optimise website experiences, and activate blogs, LinkedIn, and social channels—syndicating content to maximise reach, awareness, engagement, and pipeline contribution.
- Own performance measurement and journey metrics, continually tracking, analysing, and reporting on campaign effectiveness, funnel performance, and pipeline impact. Translate insights into clear recommendations, testing and optimising programs to improve ROI and results versus targets
- Operate with agility and a test-and-learn mindset, proactively pivoting strategies and tactics based on performance data, market signals, sales feedback, and customer behaviour.
- Demonstrate strong inquisitiveness, continually questioning performance, assumptions, and opportunities; actively seeking insights from data, customers, and stakeholders to drive smarter decisions and better outcomes.
- Partner closely with digital and marketing automation teams to maintain and optimise ‘always-on’ capabilities, including lead scoring, nurture programs, segmentation, and lifecycle management
Skills and Experience
- Proven experience delivering integrated marketing across digital, outbound, and partner channels, using data and AI-driven insights to optimize performance and investment.
- Strong understanding of SaaS and B2B business models, with experience in cloud software or IT services marketing.
- Demonstrated ability to plan, execute, and optimize end-to-end campaigns using test-and-learn approaches and outcome-based metrics.
- Hands-on experience with marketing automation platforms, including lead scoring, segmentation, and nurture programs.
- Advanced data and dashboard skills to assess campaign performance, customer journeys, and future planning.
- Strong cross-functional collaboration with product and sales, delivering timely content, tools, and programs to support sales success.
- Excellent communication, presentation, and analytical skills, with solid financial acumen, including budget and ROI management.
- Comfortable working in fast-paced, agile environments, balancing strategy with hands-on execution and adapting based on results.
- Collaborative team player who builds trust, communicates openly, and contributes positively to team culture.
- Self-motivated, customer-focused, and results-driven, with a strong sense of urgency and openness to innovation.
- Strong project, process, and stakeholder management skills, able to manage competing priorities and deadlines effectively.
Qualifications
- 5+ years’ marketing experience, ideally within IT services, SaaS, or a technology-led organisation.
- Degree in Marketing or equivalent practical experience.
- Strong working knowledge of Salesforce.com (or similar CRM) and a marketing automation platform, ideally Marketo.
- Experience using AI-enabled marketing, analytics, or productivity tools to enhance campaign performance, insight generation, and marketing efficiency (formal certification not required).
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.