Senior Business Intelligence Analyst - Campaign Delivery

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$76,290 - $125,260 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Analytics, Insights, & Artificial Intelligence

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).  Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners. We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy.  The Campaign Delivery team is seeking a strong QA Lead in Campaign Management with technical rigor, governance discipline, and leadership to ensure campaigns are accurate, compliant, and deployed without customer-impacting defects.

The Senior Business Intelligence Analyst provides specialized end to end BI support, visualization / presentation, and solutions for a significant business / function and/or projects / initiative. This role may be considered a subject matter expert in BI and Reporting. This role is accountable for the development, adoption and ongoing evolution of a best-in-class reporting and/or BI capability and may deliver on ad-hoc projects as assigned.

Depth & Scope:

• Works independently as the senior analyst / subject matter expert and may provide technical support to others
• Requires advanced knowledge of reporting and BI platforms, tools and techniques, and ability to effectively leverage it to support diverse reporting and BI functions
• Considered a subject matter expert within a given area
• Expert knowledge of all main data sources for the data used within the business unit and ability to effectively utilize these data sources for reporting purposes
• Experienced professional role providing specialized data visualizations to support business needs
• May be expected to have a knowledge of broader enterprise reporting platforms and data sources and ability to integrate data across the enterprise
• May be expected to present to senior management or executives
• Oversees and/or independently performs tasks from end-to-end
• Generally focuses on broad range of moderately complex issues that may span from short to medium term (e.g. monthly-quarterly)

Education & Experience:

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or;
• 3+ year of relevant experience; higher degree education and research tenure can be counted

Preferred Skills:

• Lead QA testing and validation for campaign development, deployment, and post-launch execution.
• Ensure campaign accuracy through data validation, audit reviews, and quality control processes.
• Identify, troubleshoot, and resolve defects while driving root cause analysis and corrective actions.
• Enforce QA standards, governance requirements, and deployment readiness controls.
• Experience leading quality assurance, testing, or campaign operations functions.
• Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
• Experience working within Software Development Life Cycle (SDLC) methodologies.
• Experience working within Tableau reporting
• Experience working within SFMC & Unica Campaign Tools
• Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Excellent communication, stakeholder management, and leadership capabilities.
• Demonstrated ability to manage risk, improve processes, and drive operational excellence.

Customer Accountabilities:

• Produces specialized reporting packages, dashboards and scorecards for businesses, with a focus on understanding objectives and delivering insights for: (1) product design and development; (2) customer engagement; (3) account management; and (4) business decision making
• Uses various methodologies to rapidly generate impactful interactive visualizations or tools
• Leads the implementation of initiatives in support of overall business / function strategy
• Conducts analysis to provide enhanced BI to inform management leadership team
• Creates complex and comprehensive BI reporting packages and dashboards utilizing data infrastructure, localized DataMart's and external data sources and transforms into visual stories using appropriate systems to support client objectives
• Identifies and proposes data presentations to meet evolving business's needs; utilizes various technology / applications / methodologies to rapidly generate impactful visualizations
• Builds basic layouts and templates to be utilized by internal partners
• Validates the quality and integrity of the data included in the Reporting Packages and Dashboards
• Develops meaningful and insightful commentary / insights on new and existing reporting packages
• Works with business partners to understand business objectives and develops value-added reporting and provides ad-hoc data extracts
• Adopts, implements and effectively evolves report automation and/or visualization standards
• May as a subject matter expert, to provide advisory or consultative services for supported colleagues and/or businesses regarding multi-format data visualization techniques

Shareholder Accountabilities:

• Adheres to enterprise frameworks or methodologies that relates to activities for our business area
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Participates in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provides guidance for complex situations
• Conducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs / policies / practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process / performance improvements where opportunities exist
• Leads / facilitates and/or implements actions / remediation plans to address performance / risk / governance issues
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues / points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends / developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up to date about the status / progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel – Occasional
• International Travel – Never
• Performing sedentary work – Continuous
• Performing multiple tasks – Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds – Occasional
• Sitting – Continuous
• Standing – Occasional
• Walking – Occasional
• Moving safely in confined spaces – Occasional
• Lifting/Carrying (under 25 lbs.) – Occasional
• Lifting/Carrying (over 25 lbs.) – Never
• Squatting – Occasional
• Bending – Occasional
• Kneeling – Never
• Crawling – Never
• Climbing – Never
• Reaching overhead – Never
• Reaching forward – Occasional
• Pushing – Never
• Pulling – Never
• Twisting – Never
• Concentrating for long periods of time – Continuous
• Applying common sense to deal with problems involving standardized situations – Continuous
• Reading, writing and comprehending instructions – Continuous
• Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

 

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com.  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.