Director Product Management - Customer Data Platform

About us: 
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

The Customer Data Platform (CDP) Product team is a global organization within Marketing that builds Target’s next generation connected enterprise and guest experience platforms, unifying guest data and enabling AI-first, real-time personalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern, human-centered, uniquely Target approach. 

The Enterprise Audience Platform (EAP) is Target’s next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise. Within Target’s Customer Data Platform (CDP), EAP powers onsite/app personalization, drives retail media marketing efficiency, enables performance marketing reach, accelerates incremental contribution, and enables enterprise teams to act on real-time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real-time computation, audience decisioning engines, and downstream activation channels across Target’s marketing and media ecosystem.  

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). You will create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks. By guiding strategy, financials, discovery, and execution, this leader ensures the platform meets Target’s standards for reliability, usability, modern architecture, and enterprise scale.  

You will be accountable for building, coaching, and mentoring a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams.  You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams. 

You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties.  You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.  

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

About you:  

• Four-year degree or equivalent experience

• 10+ years of product management experience

• Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization

• Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration

• Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near–real time pipelines and high-reliability systems

• Strong communication skills with a proven track record influencing senior leaders and cross-functional stakeholders across large enterprise organizations

• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi-pyramid initiatives

• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making

• Experience delivering AI-powered and agentic automation capabilities, including decision engines, and end-to-end workflow automation

• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design

• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners