Sr. Manager Media Strategy

The pay range is $95,000.00 - $171,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role on Target’s Media team is an opportunity to elevate Target Marketing by leveraging media trends, data, and technology to drive meaningful impact. In this role, you will lead the development and evolution of integrated media strategies across a portfolio of high-impact campaigns, defining how media investments connect to brand and business objectives. You will translate consumer insights, marketplace dynamics, and performance data into clear, actionable strategies that support the growth of Target’s brand and business.

You will serve as a central connector across internal teams and external partners, partnering closely with agencies, media, content, and technology partners to create cohesive, audience-centric media experiences. This role requires the ability to translate complex inputs into clear direction and confidently influence senior stakeholders to drive alignment. A deep understanding of how channels work together to deliver outcomes is essential. Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs. 

Key Responsibilities:

• Lead the end-to-end development of media strategies that align to brand and business goals, from early brief through execution and optimization

• Guide and hold agency partners accountable for developing strategic frameworks, channel roles, and tactical plans that meet a high standard of quality and rigor

• Partner closely with marketing strategy and creative teams to shape communication strategies and ensure media is fully integrated into the broader marketing approach

• Act as the connective layer across media channel leads (performance, social, affiliate, owned, etc.) to create a unified, cross-channel strategy and clear role definition for each channel

• Apply a deep understanding of consumer behavior, media consumption, and emerging trends to inform strategic direction and identify new opportunities

• Guide measurement approach in partnership with agency and media effectiveness teams, ensuring strategies are grounded in clear success metrics and learning agendas

• Lead cross-functional alignment and decision-making, influencing stakeholders across varying levels and disciplines

• Identify and drive forward-looking initiatives, including testing frameworks, innovation opportunities, and new ways of working across teams and partners

• Serve as a steward of media best practices, elevating the quality and consistency of strategic thinking across the organization

About You

• 8+ years of experience in media strategy, planning, or a related field

• Proven ability to develop integrated media strategies that connect business objectives to channel execution

• Ability to translate complex media, consumer, and marketplace dynamics into clear, actionable recommendations for senior and executive stakeholders

• Strong communicator and presenter, with experience influencing decisions across all levels of the organization

• Demonstrated ability to lead cross-functional work and drive alignment across marketing, creative, analytics, finance, and agency partners

• Experience providing strategic oversight of agency partners, including shaping and approving media plans to ensure alignment with business goals and performance expectations

• Demonstrated leadership presence, including mentoring team members and leading cross-functional initiatives

• Deep understanding of consumer behavior, media consumption, and the evolving paid media landscape, including digital, data, and marketing technology

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota. 

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.