Senior UX Researcher - Guest Experience in Stores

About Target:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. 
 
Target UX is a group of design, content, research, and accessibility practitioners and experts with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business—and being a part of the team means you will play a critical role in shaping experiences that increase ease, simplicity, value, and delight across every guest touchpoint. 

About the Role:

As a Senior UX Researcher supporting Guest Experience in Stores, you’ll be at the forefront of understanding and shaping the experiences that millions of guests have in Target stores each year. You will help define the future of how guests shop, discover products, navigate stores, receive service, and interact with digital and physical experiences across the store environment. 
 
You will evolve how we understand guest behaviors, needs, motivations, and pain points throughout the end-to-end shopping journey. This includes experiences spanning in-store shopping, omnichannel fulfillment, digital-assisted shopping, store services, and emerging retail experiences. You will influence product, service, and operational decisions by bringing the voice of the guest into strategic conversations and ensuring solutions align with guest needs, business objectives, and operational realities. 

Responsibilities:

• Lead research across Guest Experience in Stores including ethnographic research, contextual inquiry, moderated and unmoderated testing, surveys, diary studies, journey mapping, concept testing, and guest/team member intercepts. 

• Utilize both quantitative and qualitative research methods and know when to use one or the other. 

• Partner with product teams, designers, strategists, operations partners, and business stakeholders throughout the research lifecycle. 

• Identify opportunities to connect insights across multiple guest touchpoints and journeys. 

• Facilitate workshops that help teams translate research findings into product, service, and operational decisions. 

• Advocate for guest-centered thinking across the organization. 

• Maintain and contribute to research repositories, insight libraries, and best practices. 

About You:

• 4+ years of experience as a product, experience, or design researcher with a strong portfolio. 

• Preferred degree in Anthropology, Social Science, Design Research, Psychology, Human Factors, HCI, or related field. 

• Experience with remote and in-person research methods, ethnographic fieldwork, journey mapping, surveys, contextual inquiry, and observational research. 

• Excellent written and verbal communication skills. 

• Strong storytelling abilities and ability to influence decisions through research. 

• Comfortable with ambiguity and complex problem spaces. 

• Strong project management skills and ability to manage multiple initiatives. 

• Experience conducting research in physical retail environments preferred. 

• Proficient in Microsoft Office tools. 

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.