Sr. Marketing Manager, Gadget

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. 

A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity. 

Additionally, Guest Marketing Strategists apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target’s business objectives.  Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target.  

The Sr. Marketing Manager, Gadget will play a pivotal role in advancing Target's leadership by shaping how guests discover, engage with, and experience technology. This position will lead the strategic evolution of marketing across the Gadget portfolio—positioning Target as the destination where style, innovation, functionality, and value come together in ways that are uniquely Target. 

This leader will develop integrated marketing strategies that accelerate growth across priority businesses including Tech Accessories, Lifestyle Wearables, Family Gaming, and Capture & Connect, while helping bring the division's long-term vision to life through initiatives such as Center Stage, emerging technology, exclusive partnerships, and omnichannel experiences. 

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

About you: 

• Four-year degree required, Marketing emphasis or major preferred; or equivalent experience

• 8+ years of related work experience 

• Curiosity and drive to deeply understand guest needs, and the evolving role brands and products play in consumer lives, driving the business with the ability to interpret and synthesize data into a compelling story 

• Strong marketing, business and media acumen with ability to leverage data to draft a compelling strategy and investment decisioning to drive measurable results 

• Proven ability to build and manage strong relationships across internal and external partners, with a track record of influencing stakeholders to move work forward. 

• Tenacity and courage to champion bold ideas, consistently strive to improve the work, learn from results and be the voice of the guest and business 

• Brings natural curiosity and a strong understanding of the competitive landscape to inform decision-making and strategic recommendations. 

• Proven leadership skills and ability to collaboratively engage key stakeholders across the organization at the right times to solve complex problems, while keeping partners informed, engaged and motivated to act 

• Excellent communication, collaboration, and interpersonal skills, with the ability to influence and build strong partnerships 

• Ability to thrive in a fast-paced environment, managing deadlines and competing priorities effectively 

• Marketing, brand, media or agency experience preferred 

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.