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Product Marketing Lead
Sword HealthUnited StatesSenior
Apply At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full.
Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.
Role
We are looking for an ambitious, creative, and execution-minded Product Marketing Lead to help build, define, and scale the future of AI Care within the Enterprise market.
There has truly never been a better time to be a product marketer at Sword. We are actively launching category-defining products, expanding our platform capabilities, and redefining how care is delivered to millions of people. In this role, you will be the primary GTM strategist and storytelling engine for our Enterprise business, taking a breakthrough AI platform narrative and turning it into hyper-resonant, high-converting commercial realities for benefit leaders and HR executives.
AI Proficiency at Sword Health
AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.
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Explorer (Level 1) — Uses AI daily to boost personal productivity
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Builder (Level 2) — Creates workflows and tools that elevate the whole team
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Integrator (Level 3) — Embeds AI into products and processes at scale
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
Why this role is unique:
You aren't just selling software or a wellness benefit; you are establishing a brand-new category in corporate healthcare and technology. You will be the connective tissue between our General Managers (our resident product experts), Commercial leaders, and Marketing execution teams.
This is a high-impact, hands-on IC role designed for a PMM who wants to step on the career gas pedal. You will partner directly with Enterprise GMs to package our expanding platform, craft crisp ROI and clinical value propositions for complex enterprise buying committees, and launch end-to-end campaigns that drive massive market adoption. If you want to put your name on a category-defining brand while shipping high-leverage GTM work every single week, this is your sandbox.
What you'll be doing:
1. Enterprise Narrative & Audience Packaging
GM Co-Pilot: Partner hand-in-hand with General Managers to translate product capabilities into compelling packages built for employer segments.
Category & Offer Packaging: Take our overarching AI Care story and turn it into clear product tiers, bundles, and enterprise-grade solution offerings tailored to employer buying dynamics.
Enterprise Buyer Mapping & Sales Plays: Map the enterprise buying committee and translate those insights into actionable sales plays, champion-building kits, persona-specific pitch tracks, and deal-level objection handlers that help reps navigate multi-stakeholder enterprise deals.
2. Audience Positioning, Messaging & Asset Creation
Value Prop & ROI Development: Build sharp, differentiation-focused messaging that clearly articulates the ROI, clinical efficacy, and employee engagement of Sword’s AI Care platform.
Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across enterprise digital channels, employer pitch meetings, and pilot campaigns based on real-time deal feedback.
High-Impact Content Creation: Own the production of Enterprise GTM assets end-to-end, from executive pitch decks, ROI models, case studies, and buyer playbooks.
3. End-to-End Campaign Activation
Full-Funnel Enterprise Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from new feature drops to targeted push campaigns during key open enrollment and renewal cycles.
Enterprise Sales Enablement: Equip the Enterprise Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values.
Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market.
What you need to have:
Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving enterprise GTM activation.
Enterprise Domain Alignment: Proven experience marketing into complex B2B environments, ideally selling enterprise health benefits, digital health, HR tech, or complex SaaS to HR/Benefits executives.
Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, simple, human, and high-converting value propositions for enterprise buyers.
Campaign & Execution Chops: A proven bias for action. You love taking enterprise campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and win rates.
Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial leaders.
Scrappy & Strategic: You can step back to look at macro enterprise category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or test a new messaging angle.
AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.
*This range includes base, variable and equity.
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.