Revenue Operations Manager, Marketing Operations
StordStord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.
By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.
With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.
Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.
The Revenue Operations Manager (Marketing Operations) is the HubSpot and marketing automation owner at Stord. Reporting to the Director of Revenue Operations, you will own Stord’s marketing operations infrastructure end-to-end — from platform architecture and data hygiene to attribution reporting and lead routing — and will support full-funnel and opportunity-level reporting as priorities dictate.This is a hands-on, high-ownership role. You have a clear point of view on what a great HubSpot instance looks like, and you know how to get there. You can diagnose a messy instance, define a path to clean it up, and execute without waiting to be directed. You communicate clearly with stakeholders across Marketing and Sales, bring exec-level presence to cross-functional conversations, and take pride in building systems that just work.
You will work closely with the Demand Generation, Customer Marketing, and Sales teams to ensure every program is properly instrumented, every lead is handled correctly, and every stakeholder has the data and reporting they need to make good decisions.
What You’ll Do:
HubSpot Platform Ownership
Own HubSpot day-to-day as the primary admin: workflows, lifecycle stages, lead scoring, segmentation, list management, forms, and campaign operations
Architect and maintain the HubSpot instance with a clear vision of what best-in-class looks like — including how data flows between HubSpot, Salesforce, and the broader GTM stack
Build and maintain marketing automation and nurture sequences in close partnership with the Demand Generation and Customer Marketing teams
Own web form creation, lead capture configuration, and seamless lead routing logic to ensure every inbound lead is handled correctly and attributed accurately
Serve as the internal expert and go-to resource for HubSpot across Marketing and Sales; onboard team members to new features and drive adoption
Data Hygiene & Governance
Take ownership of database health: enrichment, deduplication, suppression, and compliance with data privacy requirements
Assess the current HubSpot instance, identify gaps and inconsistencies, and build a structured plan to clean and maintain a well-governed database
Establish and enforce data standards across HubSpot and Salesforce to prevent quality issues before they affect reporting or operations
Monitor data quality proactively and resolve issues quickly
Attribution & Marketing Reporting
Own multi-touch attribution modeling in HubSpot, ensuring Marketing has accurate visibility into channel and campaign contribution to pipeline
Build and maintain reporting infrastructure for paid search, advertising performance, and marketing-sourced pipeline using HubSpot, Google Analytics, and connected ad platforms
Manage UTM structure, tracking parameters, and campaign tagging to ensure consistent attribution from first touch through closed won
Develop and maintain dashboards for weekly, monthly, and quarterly GTM reviews that give Sales and Marketing leadership clear, actionable visibility into funnel performance
GTM Tech Stack & Salesforce Alignment
Manage integrations between HubSpot and Salesforce, ensuring clean, reliable data flow and field alignment between systems
Maintain Salesforce data integrity in partnership with the Director of Revenue Operations, including pipeline hygiene, field validation, and basic workflow support
Identify gaps, redundancies, or inefficiencies in the GTM tech stack and bring forward practical recommendations to the Director of Revenue Operations
Manage enrichment and automation tool integrations as needed to support pipeline and data quality goals
Basic Qualifications:
Critical Competencies
4+ years of marketing operations experience with a clear and deep spike in HubSpot platform ownership
Expert-level HubSpot proficiency: workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations; HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
Strong understanding of how HubSpot fits within a broader GTM stack — how data should flow, where it breaks, and how to fix it
Hands-on experience with marketing attribution: multi-touch modeling, UTM management, Google Analytics, and paid search/advertising reporting
Demonstrated ability to assess and clean up a messy HubSpot instance: audit, prioritize, and execute a governance plan without being directed
Experience creating web forms and configuring lead routing workflows that ensure accurate attribution and clean data capture
Solid working knowledge of Salesforce: able to build reports, maintain data, and support basic workflow needs without relying on a dedicated admin
Clear communicator with exec presence — able to manage cross-functional relationships and present data and recommendations confidently to Marketing and Sales leadership
High ownership mentality: you define structure where it does not exist and drive outcomes independently
Leadership Competencies
Visionary Operator: Has a strong point of view on what a best-in-class HubSpot instance looks like and the discipline to build toward it systematically
Data Hygiene Champion: Takes pride in a clean, well-governed database and proactively prevents issues before they affect reporting or operations
Attribution-First Mindset: Understands the full demand generation funnel and builds reporting infrastructure that gives Marketing accurate visibility into what is working
Cross-Functional Partner: Works closely with Demand Gen, Customer Marketing, and Sales to understand their needs and translate them into clean operational solutions
Builder’s DNA: Comfortable in an environment where processes are still being defined; contributes to building the RevOps function alongside the Director of Revenue Operations
Education & Experience
4+ years of marketing operations experience, with expert-level HubSpot platform ownership as the clear centerpiece of your background
HubSpot certifications strongly preferred (Marketing Hub, Sales Hub, Operations Hub)
Solid Salesforce experience required; Salesforce Administrator certification a plus
Experience with Google Analytics, paid search attribution, and advertising performance reporting
Familiarity with GTM enrichment and sales tools such as Clay, Apollo.io, Nooks, or LinkedIn Sales Navigator preferred; broader RevOps experience across the full GTM stack is a plus
Bonus: prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology