Role Overview 

We are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region (Germany, Austria, Switzerland). 

This is a high-impact, execution-led role with a primary focus on retail investor go-to-market (c.70%), complemented by regional marketing support (c.30%) of central Europe (Germany, Switzerland, Austria).  

The role plays a key part in bringing our retail marketing strategy to life in central Europe, focused on building engagement with self-directed investors through digital channels, platform ecosystems and content-led activation. It requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.  

Key Responsibilities 

Retail Go-To-Market Execution (c.70%) 

Support delivery of retail investor marketing in central Europe incl. Germany and wider, focused on self-directed investors, digital engagement and platform ecosystems: 

• Execute retail marketing campaigns across digital, content and paid channels, adapting pan-European activity for the German market (and wider) 

• Partner with the content team to support the development of ETF education initiatives, ensuring content is regionalised, clear, engaging and compliant for retail investors in Central Europe 

• Support content-led engagement including editorial, podcasts and educational series aligned to investor needs 

• Activate finfluencer and content partnerships (e.g. JustETF, ExtraETF), ensuring alignment with brand and regulatory guardrails 

• Support marketing across digital wealth platform partnerships, tailoring content to platform environments and investor behaviour 

• Translate audience persona and Psychographix insights into targeting, messaging and campaign execution 

• Liaise with internal SEM and paid social centre of excellence teams, providing clear briefs and ensuring alignment with campaign objectives  

• Support sales enablement, developing marketing assets for the Head of Partnerships and broader sales teams 

• Track performance and contribute to a test-and-learn approach, exploring AI-driven opportunities to improve content, personalisation and engagement 

• Ensure all activity is compliant with BaFin, MiFID II working with compliance and legal colleagues.  

2. Central Europe Regional Marketing Support (c.30%) 

Support delivery of regional marketing activity across Germany, Austria and Switzerland, across all audiences including institutional and intermediary clients, ensuring alignment with sales priorities and EMEA strategy: 

• Contribute to the execution of the Central Europe marketing plan, delivering campaigns in a measurable and efficient way aligned with brand and business objectives 

• Partner with sales teams to support integrated campaigns across product launches, asset classes and key initiatives 

• Support the development, localisation and maintenance of marketing collateral and digital content, ensuring consistency and local relevance 

• Coordinate marketing activities across markets, ensuring aligned messaging, execution and governance 

• Contribute to planning cycles, campaign tracking, reporting and budgeting 

• Support regional events, roadshows and key conferences in partnership with sales and events teams 

• Coordinate with external partners (e.g. agencies, media) to support campaign execution and performance evaluation 

3. Strategic Delivery & Stakeholder Management 

• Support priority strategic marketing initiatives across EMEA 

• Act as a connector across brand, retail, partnerships, digital teams and agencies 

• Maintain strong delivery discipline:  

• Clear timelines and ownership 

• Stakeholder alignment 

• Regular performance tracking and reporting 

• Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality  

• Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate 

• Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing 

Skills & Experience 

• Fluent in English and German  

• Experience delivering retail or digital marketing campaigns  

• Background in ETF, retail investing, wealth or fintech marketing (preferred) 

• Understanding of German retail investor behaviour and digital ecosystem 

• Experience supporting content partnerships, influencer activity or content-led campaigns 

• Experience working in a matrixed or regional organisation 

• Strong organisational and stakeholder management skills 

• Data-aware and comfortable using performance insights to inform decisions  

• Familiarity with AI tools is an advantage 

What Success Looks Like 

• Strong delivery of retail marketing campaigns in Central Europe (Germany and wider) 

• High-quality, compliant content tailored to retail investors 

• Consistent support to sales and regional marketing activity 

• Clear contribution to improving campaign effectiveness over time 

Profile 

This role is best suited to someone who: 

• Is hands-on and delivery-focused, with strong attention to detail 

• Can manage multiple workstreams and priorities effectively 

• Is comfortable working across teams and stakeholders 

• Understands how to communicate with self-directed retail investors in a simple, clear way 

• Is proactive, organised and solutions-oriented