Senior Product Marketing Manager, Travel & Auto

We are looking for a Senior Product Marketing Manager to lead vertical go-to-market initiatives, with a focus on the travel and auto segments. This is a new and pivotal role within StackAdapt's marketing team. As the first dedicated Product Marketing Manager supporting these strategic verticals, you'll have the opportunity to define the playbook, influence product priorities, and help establish StackAdapt as the partner of choice for travel and automotive marketers.

StackAdapt is a remote-first company; we are open to candidates located anywhere in Canada and the United States for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing.

What You'll Be Doing:

• Vertical GTM Leadership: Own the go-to-market strategy for priority industry verticals, with a primary focus on travel and auto, and expand to additional verticals as the role grows.
• Travel and Auto Vertical Strategy: Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners that activate media programmatically.
• Positioning and Messaging: Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the travel and auto verticals and other key industries, speaking to the needs of agencies, platforms, and end advertisers.
• Market and Competitive Insight: Lead market research and competitive analysis for the travel and auto solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
• Launch and Lifecycle Management: Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.
• Cross Functional Collaboration: Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with travel and auto-focused sales teams.
• Metrics and Reporting: Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.

What You'll Bring to the Table