Product Marketing Specialist

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.
 

Job Scope:

Portfolio Management

• Manage the local product portfolio based on market and competitor landscape; Make the reasonable request for a specific model if necessary for a specific market strategy

• Design a Marketing Plan for product lineup encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)

• Act as the key person for creating joint business plans with key accounts, for penetrating emerging channels, and for strategic brand partnerships (if any)

• Act as the key person for SPH and HQ correspondences

Brand Management

• Provide the overall/ segment-wise brand direction and strategy to work with Sales and Marketing Communications in their execution

• Create a business plan utilizing market trends and in-depth data analysis that will establish the brand positioning with the collaboration of both internal and external stakeholders

• Planning, Forecasting, Pricing, Promotion and P&L Management

Channel Management

• Come up with strategies and promotions that will ensure profitability in our sales channels

• Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management

Operations, Analysis and Reporting

• Lead all daily, weekly, monthly and annual category operations/ planning

• Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance 

• Review results of activities for succeeding planning purposes 

Qualifications:

• Candidate must possess a Bachelor’s Degree in Business Administration/Engineering or related disciplines

• Preferably with at least 2 years of work experience in the field of Marketing, Business Development and/or Product Management

• Must have advanced working knowledge in Product and Channel Marketing

• Must have advanced proficiency in Microsoft Excel and PowerPoint

• Must be comfortable and passionate in working with numbers

• Must have excellent analytical and strategic thinking skills

• Must have excellent presentation and communication skills

• Must be a quick learner with a go-getter attitude

• Preferably with working background in the Consumer Electronics Industry or related

• Must be an excellent team player who values speed and efficiency

• Must be willing to work in Bonifacio Global City,Taguig City, but is amenable to possibly do field work.