Database Marketing Campaigns

 

About the role
The Campaign Manager – Database will own the planning, execution, and optimization of full-funnel marketing campaigns for the SolarWinds Database portfolio. You will translate business priorities into integrated campaigns that drive pipeline, accelerate revenue, and support our database champion personas across key regions.

This role is ideal for a data-driven B2B marketer who can balance strategy and execution, is comfortable working in a matrixed environment, and is excited to partner closely with Product Marketing, Sales, Marketing Ops, and Digital teams.

Key responsibilities

Campaign strategy & planning

• Translate Database BU priorities into clear campaign briefs, goals, and activation plans across top, mid, and bottom of funnel.
• Build integrated, partner-ready campaigns leveraging email, web, paid media, webinars, content syndication, and field programs.
• Define target segments and personas in partnership with Product Marketing and Database Marketing stakeholders.

Execution & project management

• Own day-to-day execution of database campaigns from concept through launch and post-mortem.
• Coordinate with content, creative, web, regional field marketing, and partner teams to ensure assets, messaging, and timelines stay on track.
• Manage campaign calendars, ensuring alignment with product launches, events, and regional priorities.

Funnel & performance optimization

• Set clear KPIs (e.g., engagement, MQLs, SQLs, pipeline, ACV) for each campaign and track performance against targets.
• Partner with Marketing Ops/RevOps to ensure accurate tracking, routing, and reporting in our martech stack (e.g., Marketo, Salesforce, 6sense, Hushly, Mutiny, etc. as applicable).
• Run ongoing A/B tests on messaging, CTAs, channels, and offers to improve conversion rates across the funnel.

Sales & stakeholder alignment

• Work closely with Sales leaders, SDRs, and regional teams to ensure campaigns are aligned to coverage models and follow-up motions.
• Deliver clear enablement materials (talk tracks, email templates, overviews) so Sales can effectively follow up on database campaign leads.
• Provide regular performance readouts and recommendations to Database BU leadership and cross-functional partners.

Customer & market insights

• Deepen understanding of database buyer and user personas (DBAs, database managers, SREs, etc.) and reflect this in campaign strategy and creative.
• Monitor competitive and market trends in database and observability to inform campaign angles, offers, and positioning.

Qualifications
Required

• 4–6 years of B2B marketing experience, with at least 2–3 years in demand generation or campaign management.
• Experience running integrated, multi-channel campaigns with measurable pipeline impact.
• Strong analytical skills; comfortable working with funnel metrics and dashboards to guide decisions.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce or similar).
• Excellent project management and communication skills; able to manage multiple stakeholders and deadlines.

Preferred

• Experience in B2B SaaS, infrastructure, observability, or database-related technology.
• Familiarity with ABM/ABX tools and tactics (e.g., 6sense, LinkedIn, targeted outbound plays).
• Background working closely with Sales, Product Marketing, and regional field marketing teams.

What we’re looking for

• A full-funnel thinker who is comfortable owning campaigns from awareness through to pipeline and revenue.
• A doer and collaborator who can both build strategy and roll up their sleeves to execute.
• A curious, data-driven marketer who tests, learns, and continuously improves campaign performance.