Campaign Management (Monee)

What you'll do

• Develop and oversee end-to-end marketing strategies to achieve business targets and KPIs for the cash loan service and ShopeePay Unlimited Card
• Create growth strategies and cross-selling initiatives across Sea Limited’s ecosystem, including e-wallets, e-commerce, and digital products
• Identify and explore external partnerships and synergies to drive growth and expand product adoption
• Collaborate closely with the local BD team and regional teams to ensure smooth execution of marketing initiatives
• Work with the regional team to evaluate budgets, track campaign performance, and provide data-driven insights for continuous improvement
• Develop, document, and refine marketing-related Standard Operating Procedures (SOPs) to enhance team efficiency and project delivery
• Lead and manage junior team members, including task delegation, guidance, and performance coaching
• Lead and manage ad-hoc marketing projects and special initiatives as required

Requirements

• Bachelor’s degree or above in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Work experience in project management or similar role
• Proven track record in driving growth and managing marketing campaigns end-to-end
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively with stakeholders
• High proficient in English both written and oral communication
• Work experience in loan / financial industry is a plus