Paid Traffic & Customer Journey Strategist - Regional Brand & Growth Marketing
ShopeeAbout the team
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
What you'll do
We are looking for a practical strategist to join our Brand & Growth Marketing team, tasked with partnering with regional business leaders to architect high-impact, omnichannel customer activation and retention strategies. In this role, your primary mission will be to optimise the end-to-end customer journey, maximising digital conversion rates and long-term user engagement through continuous experience enhancements.
You will act as a critical bridge across various departments and leadership tiers, leveraging deep data-driven insights to uncover market opportunities, design scalable frameworks, and spearhead projects from conception to execution.
- Data-Driven Insights: Diagnose business challenges and identify growth opportunities through rigorous data analysis; keep a pulse on macro market trends and evolving consumer behaviours, with a focus on paid traffic strategy
- Strategic Framework Design: Utilise functional expertise across digital media and lifecycle marketing to deliver insights; Understand business needs and direction, identify the hits and misses from paid marketing strategy and provide solutions. Build and refine engagement strategies anchored in advanced user segmentation, Lifetime Value (LTV), and ROI modelling
- Stakeholder Alignment: Package and present complex findings into compelling business cases for audiences ranging from local market leads to C-suite executives, securing cross-functional buy-in
- Cross-Functional Collaboration: Partner closely with regional business units and local business teams to translate high-level strategies into localised, actionable implementation roadmaps
- End-to-End Ownership: Control over project execution, ensuring milestones are met while establishing robust reporting structures to track and report on initiative performance
Requirements
- Bachelor’s Degree in any field; A master’s degree is advantageous but not required
- Minimum 2 years of full-time strategy working experience in a top-tier strategy consulting firm
- Demonstrated mastery of analytical problem-solving, structured storytelling, and executive communication is a must
- Deep subject-matter expertise in customer lifecycle management (CRM), digital commerce, or product experience optimisation is preferred
- Collaborate effectively with teams from diverse backgrounds
- High capacity to learn to adapt to evolving business priorities