Marketing Campaign, ShopeePay

What you'll do

• Manage end-to-end campaign lifecycle, from planning and concept development to execution and post-campaign evaluation
• Develop campaign strategies, defines KSPs, and provides guidance to specialists to ensure objectives, timelines, and quality standards are met
• Identify new growth angles and thematic ideas (thematic days, deal revamps, category innovations), propose new campaign mechanics
• Coordinate with cross-functional teams,managing deliverables, and ensuring smooth operations rollout
• Monitor key campaign metrics on daily basis and create weekly summaries for management and cross-squad alignment

Requirements

• Bachelor’s degree from economics field or STEM  (Science, Technology, Engineering, or Mathematics)
• 1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
• Campaign marketing experience in digital financial services is a strong plus
• Strong analytical and problem-solving skills with a data-driven mindset
• Good stakeholder management and communication skills
• Ability to manage multiple projects and work under tight timelines
• Familiarity with campaign performance metrics and reporting
• Experience in FMCG/fintech industry is a plus