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Market & Customer Insights Specialist - MariBank
ShopeeSingapore, Singapore
Apply What you'll do
- Independently design, plan, and execute research scope and deliverables, including surveys, in-depth interviews, focus group discussions and workshops
- Triangulate primary research with inputs from other available data sources, including internal data, external market research and secondary data
- Analyze findings, write story-driven reports, provide actionable recommendations and present to stakeholders
- Research, analyze, and present key changes for competitor products on a regular basis
- Monitoring of customers sentiment and drive improvements to create delightful customer experiences
- Conduct ad-hoc customised research pieces (including surveys, interviews, and secondary research) to identify customer perceptions, validate concepts, and translate findings into actionable insights to inform business strategy
- Conduct concept testing to evaluate new products, ad campaigns, and/or features before launch.
- Manage regular measurements such as NPS and Brand Health Tracker, and benchmark against competitors
Requirements
- A Bachelor’s Degree in Business, Marketing, Psychology equivalent
- At least 3 years of relevant experience in customer research or customer experience with banks, FinTech, research or consulting firms is preferred
- Good knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platform like Qualtrics / Alchemer
- Highly collaborative and analytical with good verbal and written communication skills
- Demonstrated ability to coordinate and manage various deliverables while liaising with a diverse range of stakeholders
- Comfortable working in a fast-paced and dynamic environment with ambiguity
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