Market & Customer Insights Specialist - MariBank

What you'll do

• Independently design, plan, and execute research scope and deliverables, including surveys, in-depth interviews, focus group discussions and workshops
• Triangulate primary research with inputs from other available data sources, including internal data, external market research and secondary data
• Analyze findings, write story-driven reports, provide actionable recommendations and present to stakeholders
• Research, analyze, and present key changes for competitor products on a regular basis
• Monitoring of customers sentiment and drive improvements to create delightful customer experiences
• Conduct ad-hoc customised research pieces (including surveys, interviews, and secondary research) to identify customer perceptions, validate concepts, and translate findings into actionable insights to inform business strategy
• Conduct concept testing to evaluate new products, ad campaigns, and/or features before launch.
• Manage regular measurements such as NPS and Brand Health Tracker, and benchmark against competitors

Requirements

• A Bachelor’s Degree in Business, Marketing, Psychology equivalent
• At least 3 years of relevant experience in customer research or customer experience with banks, FinTech, research or consulting firms is preferred
• Good knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platform like Qualtrics / Alchemer
• Highly collaborative and analytical with good verbal and written communication skills
• Demonstrated ability to coordinate and manage various deliverables while liaising with a diverse range of stakeholders
• Comfortable working in a fast-paced and dynamic environment with ambiguity