Marketing Features & Analytics Specialist – Cash-In/Cash-Out (CICO)

What you'll do

About the Role

We're looking for a motivated, detail-oriented Marketing Features & Analytics Specialist to support the planning and execution of marketing campaigns within our Cash-In/Cash-Out (CICO) segment. You'll work hands-on across campaign planning, execution, and performance tracking for products including money transfer, top-up, and user KYC.

What You'll Do

Campaign Planning & Execution

• Plan and execute CICO marketing campaigns as part of a squad with Product, Brand & Partnerships (B&P), and Business Development (BD) teams
• Coordinate 360° campaigns across digital, in-app, social media, and offline channels together with the brand team
• Manage timelines, deliverables, and execution details to ensure smooth rollouts

Campaign Performance Tracking

• Track campaign performance using internal dashboards and reporting tools
• Compile post-campaign reports and support basic results analysis
• Surface insights and improvement opportunities for future campaigns

Stakeholder Management

• Partner with internal teams (Product, Design, Operations, BD, B&P) to drive campaign execution
• Coordinate with external partners on campaign requirements, timelines, and deliverables

Market & Competitive Research

• Research market trends, CICO campaigns, and competitor activity
• Share insights to inform campaign planning and execution

Requirements

• Bachelor’s degree from economics field or STEM  (Science, Technology, Engineering, or Mathematics)
• 1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
• Campaign marketing experience in digital financial services is a strong plus
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Creative thinking and a problem-solving mindset
• Comfortable collaborating across cross-functional teams
• Customer/user-oriented