Strategy and Growth Analytics

What you'll do

• Develop and implement comprehensive marketing campaigns
• Strategize and execute growth plans to accelerate Mitra’s business performance
• Analyze marketing data and campaign results to optimize strategies and maximize ROI
• Utilize creative thinking to develop innovative campaign concepts that resonate with target audiences
• Identify opportunities for marketing product improvements and drive implementation
• Monitor market trends and competitor activities to identify growth opportunities
• Collaborate closely with other stakeholders, including Branding team (Social Media, Communications, Graphic Design) and Event & Community team to ensure consistent messaging and impactful campaign delivery
• Oversee Online Marketing / Paid Ads initiatives to drive growth for Mitra app adoption

Requirements

• Proven experience in growth marketing for at least 3+ years
• Strong marketing strategy, analytical, and creative skills
• Fluent in English with excellent written and verbal communication skills
• Ability to think strategically and translate ideas into actionable plans
• Experience in managing a team is a plus
• Strong collaboration skills with the ability to work cross-functionally with other stakeholders
• Deep understanding of online marketing channels and tools
• Familiarity with Mitra’s business ecosystem or similar financial services is a plus