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Strategy and Growth Analytics
ShopeeJakarta, Indonesia
Apply What you'll do
- Develop and implement comprehensive marketing campaigns
- Strategize and execute growth plans to accelerate Mitra’s business performance
- Analyze marketing data and campaign results to optimize strategies and maximize ROI
- Utilize creative thinking to develop innovative campaign concepts that resonate with target audiences
- Identify opportunities for marketing product improvements and drive implementation
- Monitor market trends and competitor activities to identify growth opportunities
- Collaborate closely with other stakeholders, including Branding team (Social Media, Communications, Graphic Design) and Event & Community team to ensure consistent messaging and impactful campaign delivery
- Oversee Online Marketing / Paid Ads initiatives to drive growth for Mitra app adoption
Requirements
- Proven experience in growth marketing for at least 3+ years
- Strong marketing strategy, analytical, and creative skills
- Fluent in English with excellent written and verbal communication skills
- Ability to think strategically and translate ideas into actionable plans
- Experience in managing a team is a plus
- Strong collaboration skills with the ability to work cross-functionally with other stakeholders
- Deep understanding of online marketing channels and tools
- Familiarity with Mitra’s business ecosystem or similar financial services is a plus
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