Strategic Program Lead (Affiliate) - Marketing, Shopee

What you'll do

• Own program initatives for Affiliate, including traffic growth objectives, monetization models, and creator adoption
• Define and iterate commercial frameworks (commission structures, incentives, co-investment mechanics) tailored to user behaviors
• Drive execution of initiatives in close partnership with internal teams (Traffic, Content, Product, Ops)
• Ensure traffic quality, conversion efficiency, and ROI discipline aligned with platform-level goals
• Set clear KPIs, targets, and success metrics for program initiatives
• Own budget planning and usage governance for affiliate programs
• Establish reporting cadence and performance dashboards to support data-driven decisions and leadership updates
• Identify and develop strategic creator segments within the Shopee's ecosystem
• Design tiered treatments and differentiated strategies across creator cohorts to maximize incremental impact
• Continuously assess market dynamics, creator behavior shifts, and competitive benchmarks to refine approach

Requirements

• 4–6 years of experience in digital marketing / affiliate marketing (at least 2 years in a strategy or planning role) or consulting / investment banking
• Proven track record in managing multi-platform traffic or growth programs with measurable business impact
• Strong analytical and commercial mindset; ability to translate data into strategic recommendations
• Excellent communication and stakeholder management skills; capable of influencing senior cross-functional teams
• Strategic problem solver comfortable with ambiguity and fast-paced environments
• Previous experience managing small teams or leading cross-functional initiatives
• Experience working with major platforms
• Familiarity with e-commerce traffic funnels, attribution, and partner monetization models