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Strategic Program Lead (Affiliate) - Marketing, Shopee
ShopeeHo Chi Minh City, Vietnam
Apply What you'll do
- Own program initatives for Affiliate, including traffic growth objectives, monetization models, and creator adoption
- Define and iterate commercial frameworks (commission structures, incentives, co-investment mechanics) tailored to user behaviors
- Drive execution of initiatives in close partnership with internal teams (Traffic, Content, Product, Ops)
- Ensure traffic quality, conversion efficiency, and ROI discipline aligned with platform-level goals
- Set clear KPIs, targets, and success metrics for program initiatives
- Own budget planning and usage governance for affiliate programs
- Establish reporting cadence and performance dashboards to support data-driven decisions and leadership updates
- Identify and develop strategic creator segments within the Shopee's ecosystem
- Design tiered treatments and differentiated strategies across creator cohorts to maximize incremental impact
- Continuously assess market dynamics, creator behavior shifts, and competitive benchmarks to refine approach
Requirements
- 4–6 years of experience in digital marketing / affiliate marketing (at least 2 years in a strategy or planning role) or consulting / investment banking
- Proven track record in managing multi-platform traffic or growth programs with measurable business impact
- Strong analytical and commercial mindset; ability to translate data into strategic recommendations
- Excellent communication and stakeholder management skills; capable of influencing senior cross-functional teams
- Strategic problem solver comfortable with ambiguity and fast-paced environments
- Previous experience managing small teams or leading cross-functional initiatives
- Experience working with major platforms
- Familiarity with e-commerce traffic funnels, attribution, and partner monetization models
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