Marketing Strategy Associate (Livestream)

About the team

Own and evolve the seller supply program strategy to drive sustainable livestream supply growth. This role shapes scalable seller programs, validates new initiatives through structured pilots, and supports business decision-making by turning early signals into actionable insights.

 

Why This Role Matters

This role strengthens seller supply foundations by creating clarity amid uncertainty, enabling teams to scale effective programs while minimizing disruption to execution.

What you'll do

1. Seller Supply & Program Strategy Ownership

• Own the overall structure of seller programs to grow seller livestream activity and performance.
• Define and maintain consistent program logic, eligibility principles, and seller-facing communication
• Translate high-level business objectives into clear, executable seller program frameworks
• Track and support seller supply-related metrics to inform program iteration and prioritization

2. Program Validation & BD Pilot Execution

• Act as the first landing owner for new seller initiatives and emerging directions
• Engage with ~30 early-interest sellers to validate feasibility, readiness, and key constraints
• Design structured pilots with clear scope, expectations, and learning signals
• Synthesize seller feedback and pilot results into insights to support expansion or iteration decisions

3. Cross-team Coordination

• Partner closely with program execution, voucher & budget planning, internal livestream channels, and commercial teams
• Ensure seller program strategy is well-aligned with execution and resource planning
• Surface risks, trade-offs, and dependencies early to support informed decision-making

Requirements

• At least 5 years of relevant experience in marketing, seller strategy, live commerce, or other related fields
• Has at least a Bachelor's degree of any business/research-related 4-year course
• Strong ownership mindset with ability to operate under ambiguity
• Strong numerical and commercial sensitivity
• Structured thinking and clear communication
• Comfortable engaging sellers to validate ideas and eager to drive win-win results
• Able to escalate decisions with clarity rather than waiting for instructions