CRM Executive (Student & Campus Activation) - Marketing, Shopee

What you'll do

About the Role

As a CRM Executive within the CRM Lifecycle & Ecosystem team, you will be the bridge between our digital platform and the student community. Your mission is to grow our student user base through high-impact offline activities at high schools and universities, while ensuring these users stay active and loyal through data-driven CRM nurturing.

You will not just be "on-ground"; you will be the technical owner of the student journey, using offline touchpoints to feed our online ecosystem.

Main Responsibilities

• O2O Activation: Plan and execute campus events (booths, workshops) to recruit new student users and drive first-time purchases.
• Lifecycle Management: Manage end-to-end student campaigns, from voucher setup and landing pages to on-ground coordination and ROI analysis.
• Segmentation: Define student cohorts (by school level/interests) to select appropriate vouchers or gifts, and deliver personalized Push notifications, EDM, and SMS/ZNS.
• User Nurturing: Design "Welcome" and "Retention" automation flows to convert event leads into active shoppers.
• Collaboration: Partner with Offline Marketing for logistics and BI/Data to track the funnel from QR scan to successful order.
• Optimization: Conduct A/B tests on event mechanics (e.g., Gifts vs. Vouchers) to maximize marketing efficiency.

Requirements

MUST HAVE:

• Experience: 1+ years in Marketing or Project Management.
• Data Literacy: Proficiency in Excel/Google Sheets; ability to analyze funnels and identify drop-off points.
• Student Insights: Strong understanding of student behavior, motivations, and shopping habits.
• Project Management: Ability to manage multiple stakeholders and tight deadlines with close attention to detail.
• Communication: Strong verbal and written skills for internal pitching and on-site student engagement.

NICE TO HAVE:

• Event Background: Experience in school events, club activities, or brand activations.
• Creative Skills: Ability to write catchy copy and provide creative briefs for event visuals.
• Technical Tools: Basic SQL, Tableau, or Power BI for deep-diving into retention trends.
• Data lovers, not afraid to roll up their sleeves and dive deep into data to make strategic recommendations