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Video & Livestream Performance Management Specialist - Marketing, Shopeee
ShopeeHo Chi Minh City, Vietnam
Apply What you'll do
- Own daily and weekly performance tracking for affiliate-driven video & livestream traffic (views, A2C, orders, GMV, ROI).
- Analyze video & livestream performance drivers (hook, CTA, content format, product/category fit, livestream mechanics).
- Identify performance gaps and conduct root-cause analysis across creator tier, content type, category, and incentive structure.
- Partner closely with Key Account team and Programs teams to coordinate program execution, optimize SOPs and workflows, enhance performance review frameworks, and support scaling and prioritization decisions.
- Deliver clear, insight-led dashboards and recommendations that guide commercial and program decisions.
Requirements
- Strong experience or insight in video- or livestream-driven eCommerce / affiliate ecosystems.
- Clear understanding of how video & livestream content converts (hook, CTA, pacing, content format).
- Solid full-funnel performance analysis skills (view → click → A2C → order → GMV).
- Ability to translate performance insights into program design and incentive mechanics.
- Data-driven mindset with experience supporting commercial, Key Account, or program teams.
- Experience with Shopee Live / Shopee Video or similar marketplace tools.
- Exposure to short-video platforms (TikTok, Reels, Shorts).
- Experience designing affiliate programs, SOPs, or performance playbooks.
- Background working with large-scale creator or affiliate ecosystems.
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