Video & Livestream Performance Management Specialist - Marketing, Shopeee

What you'll do

• Own daily and weekly performance tracking for affiliate-driven video & livestream traffic (views, A2C, orders, GMV, ROI).
• Analyze video & livestream performance drivers (hook, CTA, content format, product/category fit, livestream mechanics).
• Identify performance gaps and conduct root-cause analysis across creator tier, content type, category, and incentive structure.
• Partner closely with Key Account team and Programs teams to coordinate program execution, optimize SOPs and workflows, enhance performance review frameworks, and support scaling and prioritization decisions.
• Deliver clear, insight-led dashboards and recommendations that guide commercial and program decisions.

Requirements

• Strong experience or insight in video- or livestream-driven eCommerce / affiliate ecosystems.
• Clear understanding of how video & livestream content converts (hook, CTA, pacing, content format).
• Solid full-funnel performance analysis skills (view → click → A2C → order → GMV).
• Ability to translate performance insights into program design and incentive mechanics.
• Data-driven mindset with experience supporting commercial, Key Account, or program teams.
• Experience with Shopee Live / Shopee Video or similar marketplace tools.
• Exposure to short-video platforms (TikTok, Reels, Shorts).
• Experience designing affiliate programs, SOPs, or performance playbooks.
• Background working with large-scale creator or affiliate ecosystems.