Marketing Lead, Regional Credit

What you'll do

• Lead and mentor regional and local marketing teams across SEA, driving integrated marketing strategy covering campaigns, digital growth, brand, and community in alignment with business targets.
• Own end-to-end planning and execution of regional marketing campaigns (product launches, seasonal and tactical campaigns), including narrative development, GTM framework, and cross-channel rollout.
• Develop and optimize integrated media strategies across paid, owned, and earned channels to drive external traffic, user acquisition, engagement, and revenue growth.
• Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization.
• Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and campaigns.
• Lead content strategy, community engagement initiatives, and influencer/creator collaborations to strengthen brand presence and audience connection.
• Monitor campaign and channel performance metrics, establish reporting dashboards, and translate insights into actionable optimizations and growth strategies.
• Collaborate closely with product, commercial, retail, and country teams to ensure marketing initiatives support overall business objectives and market expansion plans.
• Manage and evaluate external agencies and partners (creative, media, PR, influencer) to ensure high-quality and timely execution.
• Drive continuous improvement in marketing processes, team capability, and cross-market alignment to enhance regional efficiency and impact.

Requirements

• Minimum 8 years of experience in integrated marketing, growth marketing, or campaign leadership roles.
• Proven experience leading regional campaigns across multiple SEA markets.
• Strong hands-on understanding of digital performance marketing and media mix optimization.
• Experience driving external traffic growth and improving marketing ROI.
• Strong brand-building experience with ability to balance strategic positioning and performance outcomes.
• Experience managing cross-country teams and external agencies.
• Data-driven mindset with ability to translate insights into actionable marketing strategies.
• Excellent stakeholder management and communication skills.