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Senior Associate, Data Analytics - ShopeeFood (Demand Planning)
ShopeeKuala Lumpur, Malaysia
Apply What you'll do
- The Senior Associate, Growth Strategy & Planning plays a key role in driving ShopeeFood’s business growth through maintaining growth product feature roadmap and cheap meal adoption.
- This role combines analytical thinking, marketing coordination, monitor localized trends, competitor movements and strategic planning to identify growth opportunities.
- The ideal candidate is data-driven, curious, and collaborative, with strong interest in marketing analytics, product minded and user behavior.
- Identify and evaluate new opportunities to grow ShopeeFood user base.
- Support strategic initiatives to increase buyer and order frequency.
- Work with cross-functional teams to design and implement data-driven growth experiments and campaigns.
- Using data to identify to growth and highlight value-driven product features
- Partner with the marketing team to evaluate the quality and intent of visitors driven by various assets and channels.
- Develop and execute CRM initiatives to acquire new buyers, reactivate churned buyers, and retain active users.
- Coordinate marketing, communication, and voucher strategies to improve buyer engagement and loyalty.
- Monitor and analyze campaign results, user engagement metrics, and conversion rates.
- Translate data insights into actionable recommendations for growth and retention.
Requirements
- Bachelor’s degree in Statistics, Data Analytics or a related field.
- At least 2-3 years of working experience in any related data analytics background.
- Strong analytical and problem-solving skills with proficiency in Excel/Google Sheets; SQL is a plus.
- Excellent communication and presentation skills with ability to work cross-functionally.
- Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
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