Online Marketing (ShopeePay)

What you'll do

Key Responsibilities

• Plan online marketing/ads for branding, retargeting and traffic objectives. Including conducting A/B testing to continuously deliver business needs and maintain efficiency.
• Align with Regional Online Marketing for performance ads strategy to manage multiple advertising platforms such as Google, Meta, Tiktok and 3P.
• Align with Ads Ops team to ensure ads running as per timeline, budget, and asset.
• Coordinate with the social media team and execute campaigns to boost organic content performance.
• Track and analyze digital marketing performance.
• Online ads asset creation (liase with Creative/Graphic Design team).
• Collaborate to ideate special projects with other brand MKT team members.
• Administration with vendor (PR/PO, payment, etc)

Requirements

Requirements:

• Bachelor’s degree from a reputable university
• Professionals with 3-4 years of experience in online ads / performance marketing in Media Agency/Brand Consultant, Fintech, Banking, FMCG, or other companies.
• Strong individual contributor in terms of ads strategy ideation & plan execution.
• Good analytical capability, high attention to detail.
• Able to work with a wide range of media placement.
• Able to keep up with the fast-moving industry.
• Good at managing workload.
• Good team player, positive attitude and eager to learn
• Knowledgeable in the fintech industry (e-wallet, paylater, cash loan, etc) is a plus.
• Excellent communication in Indonesian and good english communication.