Senior Offline Marketing

What you'll do

• Develop and deploy in-store branding (POP materials, signage, counter kits).
• Ensure consistent Limit Xtra branding across partner merchants and regions.
• Plan and execute offline activations (roadshows, exhibitions, merchant events).
• Tailor activities based on BD/merchant regional strategy.
• Lead marketing-funded initiatives (gift with purchase, raffles, showroom gimmicks).
• Design quick-win activations to boost conversion during high-traffic periods
• Collaborate with BD and merchant teams for regional activations.
• Customize marketing support for showroom staff (flyers, talking points, kits).
• Manage vendors/agencies for production and event logistics.
• Track coverage, execution quality, and impact of offline activations.
• Share insights to refine future activations.
• Own merchant partnerships & transactional promos; marketing supports with visibility & activations.
• Ensure proper execution in stores/showrooms.
• Deliver materials and manage event operations

Requirements

• Ability to design and execute in-store branding (POP, visibility kits, showroom collateral).
• Experience minimum 4 years in planning roadshows, exhibitions, and on-site activations.
• Creativity in designing customer incentives (e.g., GWP, raffle, showroom promo gimmicks).
• Strong follow-up and project management to ensure activations are executed properly in-store and regionally.
• Ability to coordinate with vendors for printing, event logistics, promoters.
• Comfort in working with BD/merchant teams to customize activations per region or showroom.
• Basic ability to track spend vs. effectiveness of offline initiatives.
• Skill to brief creative/agency for ATL/BTL campaign needs.