Senior Business Intelligence Analyst (Marketing) - Shopee

What you'll do

• Lead the BI function supporting the Marketing Content Department (Livestream and Video)
• Own end‑to‑end financial projections from toplines to P&L, ensure alignment with platform and content strategy; actively monitor content business performance and update relevant stakeholders to ensure OKR achievement
• Define, track, and communicate performance metrics (Content toplines, P&L, Supply ecosystem) through standardised management reports to enable content business owners to make informed decisions that drive overall business growth and efficiency
• Analyze complex and ambiguous user behaviour, platform algorithms and product feature A/B Testing to build sharp understandings about the content ecosystem to strengthen and scale the business
• Lead/ Oversee the Content BI team in managing daily data operations, dashboards, and analytical requests
• Expand analytical support to additional platform initiatives as needed to contribute to sustainable platform growth.

Requirements

• At least 3 years of experience in Business Intelligence or Data Analytics role with proven business impacts
• At least 3 years of experience in ecommerce, digital user growth or marketing
• Strong analytical thinking, problems solving, able to break complex and ambiguous problems into small and addressable pieces
• Experience working with cross-functional teams to gather requirements and define the right metrics to describe the state of the business - both on a macro-level and a micro-level
• Can-do attitude, Details-oriented, able to work effectively under high pressure and tight timeline
• Ability to learn quickly and adapt with high velocity of change

Hard-skills for Data Analytics:

• Strong experience in SQL
• Good knowledge in statistics
• Familiar with Python is a plus