Affiliate Strategy Senior Associate, Regional Brand & Growth Marketing

What you'll do

• Partner closely with Marketing Analytics, Product, and Data Engineering teams to enhance affiliate-related systems, including tracking infrastructure, attribution logic, commission frameworks, reporting dashboards, and fraud controls
• Identify system gaps and propose scalable solutions to improve tracking accuracy, partner transparency, and overall performance measurement
• Develop and maintain performance dashboards to monitor traffic quality, conversion funnels, ROI, and incrementality across affiliate channels
• Conduct deep dive analyses to uncover growth levers, structural inefficiencies, and optimisation opportunities
• Support the development of best practices, tracking standards, and measurement playbooks across markets
• Manage relationships with key affiliate partners (e.g. cashback site, networks)
• Negotiate commercial terms, commission structures, and growth initiatives with external stakeholders
• Collaborate with partners to drive scalable growth while optimising traffic quality and efficiency
• Monitor partner level performance and ensure alignment with Shopee’s commercial and strategic objectives
• Prepare monthly, quarterly, and ad-hoc performance reports for senior management
• Translate data insights into clear business recommendations to support strategic decision making

Requirements

• Bachelor’s degree in Business, Economics, Data Analytics, Engineering, or related field
• Minimum 3 years of experience in affiliate marketing, data analytics, or related roles
• Strong analytical capabilities with hands-on proficiency in SQL and advanced Excel modelling
• Experience in performance marketing tracking and attribution will be beneficial
• Experience working with external partners or managing B2B relationships
• Comfortable working with cross functional technical teams to drive system/product improvements
• Strong stakeholder management and communication skills
• Self-starter with high ownership and ability to operate in a fast-paced, regional environment