Cross Border Category Team Lead

About the team

The Cross-Border Cluster Manager (Team Lead) is the business owner of Shopee Malaysia’s Cross-Border clusters, including Electronics, FMCG, Fashion, and Lifestyle. This role holds end-to-end accountability for cluster & category performance, P&L, growth strategy, and seller experience, while leading a team to scale Malaysia’s cross-border seller ecosystem through data-driven insights, cross-functional collaboration, and strong execution.

What you'll do

Business Ownership & Performance Management

• Own the overall performance of Malaysia Cross-Border clusters & categories, with end-to-end responsibility for P&L, growth, and seller experience.
• Drive key KPIs including Average Daily Orders (ADO) and Average Daily GMV, and develop deep insights into the key drivers behind performance results.
• Identify category- and cluster-level issues, develop hypotheses, conduct data analysis, and present actionable insights and strategic recommendations to senior leadership.

Strategy, Growth & Market Competitiveness

• Define, develop, and execute cross-border growth strategies at cluster and category levels to achieve sustainable business growth.
• Continuously analyze internal performance, external market trends, competition, and user behavior to ensure cross-border sellers remain highly competitive within local markets.
• Conduct cluster, category, and seller-level deep-dive analyses to identify growth opportunities and design innovative, scalable solutions.

Seller Programs & Cross-Border Initiatives

• Develop and execute seller programs, initiatives, and promotion strategies to accelerate cross-border business growth and improve seller engagement.
• Drive and coordinate cross-border seller-related initiatives across onboarding, activation, retention, and monetization.
• Work closely with internal teams (e.g. Business Development, Marketing, Operations) to understand local processes and ensure sufficient exposure and visibility for cross-border sellers and products.

Cross-Functional & Stakeholder Management

• Collaborate with multiple stakeholders across regions and functions (Projects, Marketing, Operations, Business Development, SMT etc.) to align growth strategies and execution plans.
• Build, retain, and optimize internal and external relationships to drive overall cluster performance in a fast-paced environment.

Team Leadership & People Development

• Hire, train, coach, and manage a team of Category PICs responsible for managing and growing Malaysia cross-border merchants.
• Set clear goals, monitor performance, and develop team capabilities in analytics, commercial strategy, and stakeholder management.
• Foster a high-performance, ownership-driven, and collaborative team culture.

Requirements

• Bachelor’s Degree or above in any field.
• Minimum 5 years of relevant experience in management consulting, corporate strategy, business development, or e-commerce (cross-border / marketplace experience is a strong plus).
• Strong learning agility with the ability to perform in a fast-changing environment.
• Excellent problem-solving and analytical skills; highly data-driven and detail-oriented.
• Strong oral and written communication skills in English and Mandarin.
• Proven team management and leadership experience.
• Strong stakeholder management skills with experience working across functions and regions.
• Positive, proactive, and team-player mindset with strong ownership.
• Proficient in Excel and PowerPoint for analysis and presentations.