Marketing Livestream Management (Shopee)

About the team

The Livestream Superstar Creator Key Account Manager is a high-impact, results-driven professional responsible for driving the growth of Shopee Live's (GMV) by acquiring, nurturing, and managing the platform's top-tier livestream creators. This role is crucial for establishing and maintaining high-value relationships with Superstar Creators, ensuring their consistent success and maximizing their contribution to the overall Shopee Live GMV.

What you'll do

• Identification & Acquisition 
  • Market Mapping: Proactively identify and scout potential Superstar Creators (livestreamers) from both internal and external platforms who possess significant audience reach, engagement, and commercial potential.
  • Pitch & Onboarding: Develop compelling value propositions and negotiate terms to successfully acquire high-value creators, integrating them seamlessly into the Shopee Live ecosystem.
• Creator Management & Relationship Engineering 
  • Strategic Planning: Develop and execute tailored growth strategies, content calendars, and monetization plans for each assigned Superstar Creator.
  • Relationship Management: Serve as the primary point of contact, building strong, long-term, and trust-based relationships to ensure high creator satisfaction and retention.
  • Performance Grooming: Provide ongoing consultation and training on best practices for content creation, engagement techniques, product selection, and conversion optimization to continually groom creators for higher GMV.
  • Operational Support: Coordinate internally with marketing, product, and operations teams to secure exclusive resources, features, and campaigns for Superstar Creators.
• Live Session & Day-to-Day Oversight
  • Mandatory Session Presence: Must be physically or virtually present for all Superstar Creator livestream sessions on Shopee Live.
  • Real-time Monitoring & Support: Actively monitor live sessions for performance, audience feedback, technical issues, and adherence to platform guidelines.
  • Immediate Troubleshooting: Act as the first line of defense to troubleshoot and resolve any operational, technical, or content-related issues in real-time to maintain stream quality and continuity.
  • "Take Care" Function: Proactively address immediate needs or concerns of the creators during their crucial live broadcasts, ensuring they can focus solely on performance.
• Campaign & D-Day Success
  • High-Stakes Coordination: Lead the planning and execution of creators' presence during major promotional events ("D-Days," e.g., 9.9, 11.11, etc.), including exclusive deals, product launches, and collaborative content.
  • Post-Mortem Analysis: Conduct deep-dive performance reviews post-session and post-campaign, translating data into actionable insights for continuous improvement.

Requirements

• Exceptional Relationship Management: Proven ability to build rapport, influence, and manage high-stakes relationships with high-profile individuals/talent.
• Problem-Solving & Agility: Strong ability to remain calm and troubleshoot under pressure, especially during live broadcast scenarios.
• Negotiation & Communication: Excellent verbal and written communication skills with the ability to articulate complex strategies clearly and persuasively.
• Proactivity & Ownership: A high degree of self-motivation, taking full ownership of creators' success and the associated GMV target.
• Team Collaboration: Ability to work effectively with cross-functional internal teams (Marketing, Tech, Operations) to deliver a seamless experience for creators.