Graphic Design (Contractor - Shopee)

What you'll do

Pre-production & Planning:

• Collaborate with team and other cross-functional teams to understand campaign objectives and business goals.
• Develop and define design and concepts that align with brand guidelines and target audience needs.

Design & Execution:

• Create a wide range of visual assets, including social media ads, banners, infographics, email graphics, and other digital.
• Ensure all design work is optimized for various platforms and performance marketing needs.
• Maintain consistency with brand guidelines across all design outputs.

Performance Analysis & Optimization:

• Analyze the performance of design assets using data from platforms like Google Analytics or internal dashboards.
• Translate data insights into actionable recommendations for future design improvements and optimizations.
• Prepare and present reports on the effectiveness and impact of design work to key stakeholders.

Requirements

• Design Skills: Proven proficiency with design and video editor software, including Adobe Photoshop, Illustrator, Premier pro, Cap Cut.
• Basic understanding of how to read and interpret data to evaluate design performance (e.g., CTR, Engagement Rate, Conversion Rate).
• Strong communication skills and the ability to work effectively within a team environment.
• A solid understanding of online marketing and digital platforms is a plus.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, with the ability to create professional presentations and reports.