Affiliate Key Account Management Lead

What you'll do

As the Lead for Affiliate Marketing, you will drive the strategic growth of Shopee’s Affiliate Marketing program across key markets. This includes managing end-to-end partner relationships, optimizing performance through data-driven strategies, and ensuring alignment with Shopee’s broader marketing and commercial goals. You will lead a team and work closely with cross-functional stakeholders to enhance campaign impact, build high-performing affiliate networks, and stay ahead of market trends.
 

Key Responsibilities:

• Strategic Leadership: Develop and execute the overall strategy for Shopee’s Affiliate Marketing program, ensuring scalability, innovation, and alignment with Shopee’s commercial objectives.
• Team Management: Lead and mentor a team of Affiliate Marketing Specialists, overseeing performance, setting goals, and developing team capabilities in partnership management and campaign execution.
• Affiliate Network Growth: Identify, onboard, and nurture high-potential Affiliates, creators, and partners. Deepen relationships to improve loyalty, performance, and long-term retention.
• Campaign Ownership: Lead end-to-end planning and execution of Affiliate campaigns across multiple platforms and categories, collaborating closely with regional and local marketing teams.
• Performance & Insights: Leverage data analytics and performance dashboards to optimize ROI, improve conversion rates, and make data-backed decisions to drive results.
• Cross-Functional Influence: Act as a key liaison between marketing, analytics, product, operations, and category teams to ensure seamless campaign execution and strategic alignment.
• Market & Trend Analysis: Monitor industry developments, competitor programs, and emerging content formats to drive innovation in Shopee’s affiliate strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in Affiliate Marketing, Influencer/KOL Management, or Digital Campaigns, with at least 1–2 years in a leadership or strategy role.
• Proven track record in managing and scaling affiliate or influencer programs with measurable outcomes.
• Strong analytical mindset; proficient in using Excel, Google Sheets, and performance tools to drive decision-making.
• Excellent communication, negotiation, and stakeholder management skills.
• Deep passion for e-commerce, digital marketing, and the creator economy.
• Experience working in a fast-paced, matrixed organization and managing multiple stakeholders across markets is a plus.