Affiliate - Ad Boosting

What you'll do

• Set up and manage ads to boost top-performing KOL and creator content across Meta platforms (Facebook and Instagram).
• Monitor and optimize campaign performance daily, focusing on traffic, click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
• Collaborate with the Creator and KOL Management team to identify which content pieces to boost based on performance signals. 
• Develop and implement ad spend optimization principles and boosting frameworks. 
• Conduct A/B tests to improve audience targeting, creative effectiveness, and delivery results.
• Analyze campaign performance reports and provide actionable insights and recommendations to the broader team.
• Stay updated on Meta platform best practices, ad formats, and algorithm changes to continuously improve campaign outcomes. 

Requirements

• 2–4 years of experience in digital advertising or media buying, preferably with Meta Ads Manager.
• Strong understanding of performance marketing metrics (CPC, CTR, ROAS, conversion tracking). 
• Experience in boosting influencer or KOL content is a strong advantage.
• Solid data analysis skills; proficiency in Meta Ads reporting tools and Excel/Google Sheets. Knowledge and Skills
• Proactive, detail-oriented, and able to work independently in a fast-paced environment.
• Passionate about creators, social media trends, and digital innovation