Business Development – Revenue Marketing Solutions (External Traffic)
ShopeeAbout the team
The Business Development and Partnerships teams at Shopee are dynamic and energetic. These teams are constantly seeking business opportunities to drive Shopee towards becoming the No. 1 e-commerce platform in Southeast Asia and Taiwan. Their goal is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
The Revenue Marketing Solutions (External Traffic) role sits within the Monetisation team at Shopee. As the external traffic Person-in-Charge, you will be responsible for increasing the number of sellers utilising the solution, growing their spend, and ensuring they receive strong returns on their investment. This role requires a willingness to learn the technical aspects of CPAS (Meta Ads) and GAS (Google Ads) to identify the best possible solutions for our sellers.
What you'll do
Strategy and Growth:
- Set growth targets for the programme
- Drive initiatives to encourage sellers to use external traffic tools
- Understand how the existing tools work and propose improvements
Marketing and Operations:
- Handle enquiries from sellers and relationship managers regarding Marketing Solutions products throughout the onboarding, adoption, and optimisation phases
- Prepare weekly and monthly reports for external stakeholders, highlighting solution performance and actionable insights
- Collaborate with the team to drive go-to-market activities, including developing marketing materials such as email pitches, articles, and external decks
- Contribute to process optimisation initiatives across internal and cross-functional teams
Data Analysis:
- Design and automate tools and dashboards to monitor performance metrics
- Conduct competitor analysis and industry benchmarking on product offerings and revenue generation strategies
- Clean and analyse data to extract insights for reporting, strategic planning, and identifying growth opportunities
- Contribute to project ideation and execution within the team
- Measure and report on the outcomes of marketing initiatives
- Generate performance reports to support operations and business development teams
- Identify opportunities and collaborate with both internal and external teams to achieve overall business objectives and growth
Requirements
- Bachelor’s degree in any relevant field
- Excellent project management skills and strong attention to detail
- Strong analytical and problem-solving abilities, with the capability to turn data into actionable insights
- Comfortable working in a dynamic environment with multiple stakeholders
- Strong communication and interpersonal skills; experience working cross-functionally is a plus
- Prior experience in e-commerce, consulting, or programme management is an advantage