Marketing Projects Associate, Singapore Marketing

About the team

We are looking for a dynamic and driven Marketing Associate to join our Marketing Projects Team, supporting the growth of new initiatives. 

You will play a critical role in planning, executing, and optimising cross-functional marketing campaigns and business proposals designed to drive user adoption and enhance customer engagement.

What you'll do

• Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions
• Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives
• Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
• Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery
• Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels
• Maintain and monitor marketing budgets in collaboration with the internal Finance team
• Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making
• Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
• Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 1 year of relevant experience in marketing, preferably in fintech, e-commerce, or digital banking
• Familiarity with e-commerce platforms and digital user engagement tactics
• Excellent communication and project management skills; comfortable working in a fast-paced, cross-functional environment
• Analytical and structured thinker, with outstanding problem solving and critical thinking skills
• Strong analytical skills with experience in data analysis, performance tracking, and campaign reporting
• Result oriented with bias for hands-on execution