KOL Challenges & Campaigns Specialist
ShopeeAbout the team
The KOL Challenges & Campaigns Specialist will be responsible for designing, executing, and
optimizing engagement-driven challenges and promotional campaigns for Shopee’s KOL
affiliates. This role will focus on increasing KOL activation, engagement, and performance
through creative and data-backed initiatives.
What you'll do
● Campaign Development & Execution
- Plan and execute KOL challenges, competitions, and seasonal affiliate campaigns to drive engagement.
- Collaborate with internal teams to align campaigns with Shopee’s overall marketing and sales objectives.
- Monitor campaign performance and optimize based on data insights.
● Affiliate Activation & Incentivization
- Develop challenge mechanics encouraging KOLs to generate content and drive traffic to Shopee.
- Implement performance-based reward structures to maximize participation and ROI.
- Track KOL engagement and introduce targeted initiatives to re-engage inactive affiliates.
● Cross-functional Coordination & Innovation
- Work closely with product, marketing, and data teams to develop innovative challenge formats.
- Experiment with new ways to gamify KOL participation and increase competition-driven motivation.
- Leverage performance insights to continuously improve campaign effectiveness.
Requirements
● 3+ years of experience in influencer marketing, campaign management, or digital
marketing.
● Strong understanding of KOL engagement mechanics and digital content trends.
● Proven ability to develop and execute large-scale challenges and campaigns.
● Analytical mindset with experience using performance data to drive decision-making.
● Strong project management skills and ability to handle multiple campaigns
simultaneously.