SEO Specialist

About the team

The SEO Specialist will help build Shopee’s online presence across all markets. He/she is a hands-on individual with proven experience in organic search and knowledgeable in the best practices for content strategy, link building, technical analysis, and performance analysis.

What you'll do

● Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO best

practices

● Perform ongoing keyword discovery, expansion and optimization

● Conduct competitive site analysis

● Monitor SEO performance with key metrics

● Develop and implement link-building strategies

● Work with editorial and marketing teams to drive SEO traffic in content creation through other digital marketing

channels like blogs

● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for

target keywords

● Other SEO tasks and duties as assigned

Requirements

● Good understanding of technical SEO and content marketing best practices

● Experience in using SEO and website analytics tools like Google Search Console

and Bing webmaster tool, Screaming Frog, ahrefs.com, and Google Analytics

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Strong project management skills

● Sharp attention to details

● Ability to work independently and collaborate with cross-functional teams

● Good written and verbal communication skills in English

● Knowledge in Spanish language is a plus