SEO Specialist
ShopeeAbout the team
The SEO Specialist will help build Shopee’s online presence across all markets. He/she is a hands-on individual with proven experience in organic search and knowledgeable in the best practices for content strategy, link building, technical analysis, and performance analysis.
What you'll do
● Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO best
practices
● Perform ongoing keyword discovery, expansion and optimization
● Conduct competitive site analysis
● Monitor SEO performance with key metrics
● Develop and implement link-building strategies
● Work with editorial and marketing teams to drive SEO traffic in content creation through other digital marketing
channels like blogs
● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for
target keywords
● Other SEO tasks and duties as assigned
Requirements
● Good understanding of technical SEO and content marketing best practices
● Experience in using SEO and website analytics tools like Google Search Console
and Bing webmaster tool, Screaming Frog, ahrefs.com, and Google Analytics
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong project management skills
● Sharp attention to details
● Ability to work independently and collaborate with cross-functional teams
● Good written and verbal communication skills in English
● Knowledge in Spanish language is a plus