Online Marketing Specialist, Strategy & Planning

What you'll do

• Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
• Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
• Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market’s different needs and cultures by deep diving into the marketing campaigns
• Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements
• Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests
• Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns
• Handle ad-hoc requests and discussion topics from local marketing teams and local country leads
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead

Requirements

• Bachelors’ degree in business administration, business analytics or other quantitative majors
• 1 year of hands-on experience with major online marketing channels
• Excellent stakeholder management skills, comfortable with interacting with senior management
• Working knowledge of paid media analytics, tracking and reporting platforms
• Proven analytical skills with the ability to deliver data-driven results
• Team player, self driven and eager to learn