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Performance Ads Analyst, Regional Brand & Growth Marketing
ShopeeSingapore, Singapore
Apply What you'll do
- Own the end-to-end execution of test campaigns aimed at innovating performance ad strategies, including new campaign structures, creative testing, and adoption of new technologies
- Collaborate with cross-functional teams to co-develop and iteratively test new ad solutions with agility and speed
- Stay up to date with platform updates, channel trends, and best practices to ensure campaigns remain relevant and effective
- Serve as a technical liaison between the paid media buying team and the product/engineering teams to support automation and operational efficiency
- Assist with technical setup of campaigns, including tracking, pixel/tag implementation, and QA processes
Requirements
- Bachelor’s degree in Business, Engineering, Finance, Marketing, or a related field
- Hands-on experience in performance marketing with exposure to campaign management, optimisation, and reporting
- Good technical foundation with familiarity in digital ad tracking, attribution, and campaign configuration
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
- Detail-oriented with strong organizational skills and the ability to manage multiple priorities
- Effective communicator with the ability to work cross-functionally and support multiple stakeholders
- Self-motivated, curious, and eager to learn in a data-driven and fast-changing environment
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