Content Specialist

Create and edit ad creative (static, video, and copy) for paid social and paid search campaigns across channels like Meta, TikTok, and Google

Adapt creative across formats and placements, iterating quickly based on performance and campaign needs

Partner with Growth Marketing to understand creative performance, pulling basic metrics (CTR, CPA, conversion rate) and translating them into clear takeaways

Run creative testing (A/B variants, hooks, formats) to identify what resonates and feed learnings back into future briefs

Maintain a creative calendar and asset library, keeping campaigns stocked with fresh, on-brand content

Ensure all creative reflects ShopBack's brand voice and visual guidelines while adapting to each platform's best practices

Support other partnership campaigns with paid creative as needed

Take on ad-hoc creative and marketing projects as priorities shift

Ideally 1 to 2 years of experience in content creation, paid social/performance marketing, or design (internships count)

Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) for both static and video content

Comfortable reading basic performance data and using it to inform creative decisions, not just making things look good

Strong eye for visual and written brand consistency across fast-moving, multi-format campaigns

Detail-oriented, organized, and able to manage multiple concurrent creative requests against deadlines

A collaborative team player who works well across functions (Growth, BD, Design)

Genuine interest in e-commerce, cashback, or rewards is a plus

Familiarity with AI tools for creative ideation, editing, or workflow is a plus