Director, HNW Wealth Planner

Director, HNW Wealth Planner

Country: United States of America

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

The Director, HNW Wealth Planner provides advanced financial planning, cross-border tax strategy, and holistic wealth guidance for high-net-worth (HNW) domestic and international clients within a broker-dealer environment. This role partners with financial advisors, relationship managers, and product teams to deliver customized planning solutions covering multi-jurisdictional tax considerations, estate planning, wealth transfer, philanthropic strategies, and investment-related tax optimization. The ideal candidate blends deep financial planning expertise, strong U.S. and international tax knowledge, and the ability to communicate complex matters to sophisticated global clients.

Wealth & Financial Planning

• Deliver comprehensive, goals-based wealth plans for high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, families, and closely held entities within the U.S., including clients with complex domestic and cross-border considerations
• Analyze client objectives related to retirement planning, cash flow modeling, liquidity events, education funding, risk management, estate planning, and multigenerational wealth transfer.
• Develop customized planning strategies incorporating strategic asset allocation, tax-aware portfolio construction, concentrated equity management, alternative investments, and insurance solutions.
• Prepare client-ready deliverables, including financial plans, scenario analyses, and portfolio strategy presentations for advisors and clients.

U.S. Tax Strategy & Planning

• Provide advanced guidance on U.S. federal and state tax considerations affecting HNW/UHNW clients, including income, capital gains, estate, and gift tax planning.
• Evaluate tax implications of investment strategies, including equities, fixed income, municipal securities, alternatives, and retirement vehicles.
• Design and implement tax-efficient strategies such as asset location, tax-loss harvesting, charitable giving (e.g., donor-advised funds, private foundations), and estate planning structures.
• Collaborate with internal and external partners (CPAs, attorneys) to support complex planning strategies, including trusts, gifting programs, and business succession planning.
• Support planning needs for clients with cross-border exposure, including awareness of international tax considerations (e.g., foreign assets, residency, reporting requirements).

Advisor & Client Collaboration

• Act as a subject matter expert and advanced planning partner to financial advisors serving HNW and UHNW clients.
• Participate in client meetings to present planning strategies, articulate tax implications, and provide actionable recommendations.
• Partner with internal teams—including investments, trust & estate, lending, and insurance specialists—to deliver integrated wealth management solutions.
• Collaborate with international wealth planning teams and external advisors to address cross-border planning needs for globally connected clients.

Regulatory, Compliance & Documentation

• Ensure all recommendations align with U.S. regulatory standards, including SEC, FINRA, and Regulation Best Interest (Reg BI).
• Maintain thorough documentation supporting suitability, fiduciary considerations, and tax assumptions.
• Support due diligence processes, including KYC/AML requirements, product suitability, and client risk profiling.

Education & Thought Leadership

• Educate advisors on U.S. wealth planning strategies, tax-efficient investing, retirement planning, and estate planning techniques relevant to HNW/UHNW clients.
• Develop internal tools, planning frameworks, and case studies to enhance advisor capabilities.
• Contribute to thought leadership on U.S. wealth trends, tax law changes, and planning strategies for HNW/UHNW clients.

 

What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Finance, Business, or related field (or equivalent experience) – Required.
• 9+ years of experience in wealth planning, financial advisory, or private wealth management within the U.S. market, with a focus on HNW/UHNW clients.
• Bilingual English/Spanish – Required.

 

• Deep knowledge of U.S. tax rules (income, estate, gift, and investment taxation).
• Experience working with HNW/UHNW client structures, including trusts, estates, family offices, foundations, and closely held businesses.
• Strong financial modeling, analytical, and client communication skills.
• Demonstrated leadership, relationship management, and collaboration skills.
• Strong understanding of U.S. wealth management products, services, and competitive landscape.

 

Certifications:

• Active FINRA Series 7 required - Required.
• Active Series 66 (or Series 63 and 65) licenses - Required.

 

It Would Be Nice For You To Have:

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience working in a broker-dealer or registered investment advisor (RIA) environment.
• Familiarity with financial planning software (e.g., eMoney, MoneyGuidePro) and Microsoft Office Suite.
• Professional designations such as CFP®, CPA, CFA, or CTFA – preferred.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range:

Minimum:

$116,250.00 USD$210,000.00 USD

 

We Value Your Impact:

Your contribution matters and it’s recognized.  You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers.  Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com) 

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

 

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.