Digital Marketing Senior Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

• Develop and execute the digital marketing strategy aligned with Switzerland's business priorities and EMEA objectives.
• Own end-to-end paid media investment (of around $1M) for Salesforce Switzerland across Clouds (Sales, Service, Marketing, Data & AI, Commerce) and priority industries (FINS, HLS, RCG, MFG) deciding channel, targeting and offer selection to ensure budget is deployed against the highest-return segments.
• Act as primary liaison with global/EMEA teams across Paid Media, SEO, Lead Operations, Global Campaigns and Offer Localization to align on strategy and surface Switzerland-specific issues, needs and highlights.
• Serve as the digital intelligence hub for Switzerland, translating complex, multi-source performance data into actionable insights for the local marketing team, BDRs, and OU leadership.
• Lead the CH Marketing-BDR alignment cadence, ensuring BDRs are briefed on active campaigns, incoming lead volume and quality, and optimal follow-up messaging.
• Monitor and influence lead routing and MQL to Stage 2 conversion rates using Tableau and Org62 dashboards; coordinate remediation of funnel bottlenecks with Sales and Marketing Operations
• Own Switzerland's always-on email marketing, ensuring audience coverage and building integrated nurture sequences to drive interest and pipe from prospects and customers.
• Own the Swiss digital presences from the homepage and local landing pages to social media profiles ensuring they are optimized for conversion, locally compliant, and aligned with the latest GTM messaging and promotional priorities.
• Drive Salesforce Switzerland's organic content creation, turning strategic events, customer stories, and product moments into high-impact content that builds brand relevance and supports pipeline generation.
• Support the digital infrastructure of Switzerland's flagship events, ensuring smooth customer experiences and maximum pre-event reach.
• Ensure alignment with Salesforce's AI-first marketing strategy, building and leveraging AI-tools, agents and automations to improve effectiveness.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.