Senior Director, Field Marketing - EMEA North

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Northern Europe is one of Salesforce's fastest-growing regions, and this role sits at the heart of that momentum. As Head of Northern Europe Field Marketing, you'll own the full marketing picture across Benelux, the Nordics, and Switzerland — setting the strategic direction, building the team, and driving the go-to-market initiatives that accelerate growth and deepen Salesforce's presence across the region. You'll operate at the intersection of global vision and local execution, partnering closely with sales and country leadership to move the business forward.

What You'll Be Doing

• Lead all aspects of Salesforce marketing across Northern Europe, including brand awareness, solution and industry campaigns, events, customer references, and digital marketing

• Develop and own a comprehensive regional marketing plan in collaboration with country, international marketing, sales, and product stakeholders — with disciplined budget management and clear prioritisation

• Partner with country leadership and sales teams to build pipeline visibility, track progress, and develop improvement programmes where needed

• Build, lead, and grow a high-performing regional marketing team, ensuring alignment with overall marketing strategy and consistent delivery of quality campaigns

• Design and implement customer-driven demand generation campaigns that increase pipeline, grow ACV, and build Salesforce brand momentum across the region

• Build differentiated, audience-specific messaging by industry and thread it through all marketing tactics — from top-of-funnel awareness to bottom-of-funnel conversion

• Develop and deliver an innovative portfolio of physical and virtual events that drives maximum business impact

• Own and evolve the regional digital marketing strategy, using data to drive pipeline and Trailblazer community growth

• Lead product and solution launches into the region, setting clear objectives and measuring performance against them

• Represent Salesforce as a spokesperson at industry events and with partners and customers

What We're Looking For

Required Qualifications

• Proven B2B field marketing experience, with 5+ years in a senior management or leadership role

• Deep knowledge of the Northern Europe market and demonstrated experience working across multi-cultural environments

• Broad and deep multi-discipline marketing expertise, including a strong track record of deploying innovative, differentiated tactics

• Digital marketing expertise, with the ability to build and execute data-driven strategies at scale

• Consistent track record of developing and executing successful marketing strategies that deliver measurable business growth

• Strong communication and collaboration skills, with experience influencing and working alongside stakeholders at all levels — including senior executives

• Proven ability to lead and develop distributed teams, with strong people management skills

• Excellent presentation skills, with the confidence to engage both executive and technical audiences

• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Preferred Qualifications

• Experience working in a high-growth technology or SaaS environment

• Familiarity with Salesforce products, platform, and ecosystem

• Experience acting as a company spokesperson or thought partner with media and industry analysts

• Fluency in one or more Northern European languages

What's in It for You

This is a rare opportunity to own an entire region's marketing strategy at one of the world's leading technology companies, with the scope, resources, and autonomy to make a genuine impact. You'll work alongside some of the best marketers in the industry, with a clear path to grow your leadership at Salesforce and shape how the brand shows up across Northern Europe.

Our Commitment to Equality

Salesforce is committed to creating an inclusive and accessible workplace for all. We are an equal opportunity employer and consider all qualified applicants for employment without regard to race, colour, religion, gender, sexual orientation, national origin, age, disability, or any other characteristic protected by law. We believe that the business of business is to improve the state of the world, and we work to reflect that belief in our hiring practices every day

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.