Senior Lifecycle Automation Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Slack Growth Marketing team operates one of the most successful Product-Led Growth (PLG) engines in software, fueling one of the largest and most dynamic self-serve funnels in B2B SaaS. Now, we are pushing the boundaries of what's possible by building the industry's most advanced, AI-driven, multi-channel lifecycle engine. We are looking for a Senior Lifecycle Automation Manager to help pioneer this next frontier.

This is a unique builder's mandate at global scale. We are looking for an A-player who is inherently curious, highly technical, and ready to leverage AI, predictive scoring, and Agentforce to architect autonomous growth loops. In this role, you are empowered to act as a strategic owner—expected to independently dive into product telemetry, discover net-new expansion opportunities, and directly drive material business impact for Slack's Self-Serve motion. If you love pioneering behavior-based triggers and leveraging complex data architecture to scale a world-class user journey, this is the role for you.
 

Responsibilities & Impact

• Independent Revenue Ownership: Proactively dive into product telemetry and user data to discover, design, and execute multi-channel strategies that drive measurable Self-Serve ACV, NNAOV, and retention. You own the business outcome, not just the campaign execution.

• AI-Driven Automation & Agents: Aggressively identify and eliminate manual marketing workflows. Leverage AI tools and Agentforce to automate campaign localization, A/B test analysis, and routine reporting.

• Advanced Audience Building: Leverage Salesforce Marketing Cloud (SFMC) and native AI to build complex, dynamic audience lists and segmentation. Move the team away from static targeting to predictive, hyper-personalized cohorts.

• Multi-Channel Orchestration: Design and execute behavior-triggered journeys across a modern Customer Engagement Platform (Email, Push Notification, In-App Messaging), shifting our dependency away from manual engineering sprints to marketer-led automation.

• Predictive PLG Interventions: Partner with Data Science to pipe predictive AI scoring (e.g., MadKudu) and verified web data directly into our automation platforms to identify high-intent upgrade cohorts (PQLs) and at-risk churn segments before the user acts.

• Cross-Functional Leadership: Partner closely with Marketing Ops, Product Management, and Data Science to define the technical requirements needed to scale our lifecycle infrastructure.

for scalingusers actRequired Skills
 

• Experience: 5-7 years of lifecycle automation, growth engineering, or highly technical marketing operations in a B2B SaaS/PLG environment.

• The Technical Bar: Must be highly technical, naturally curious, and comfortable operating at the intersection of marketing, data science, and AI.

• AI & SFMC Fluency: Proven track record of leveraging AI tools and Salesforce Marketing Cloud (SFMC) to automate marketing processes, segment complex audiences, and generate predictive insights.

• Independent Execution: Demonstrated ability to independently source and drive material business results (ACV/Revenue/MAU) without relying on prescriptive, top-down execution briefs.

• PLG Expertise: Deep understanding of product-led growth principles and experience in leveraging product signals to drive customer acquisition, activation, and seat expansion.

• Multi-Channel Marketing: Demonstrated experience planning and executing automated programs across Email, Mobile Push, and In-App messaging.

• Analytical Rigor: Advanced analytical skills including complex A/B testing, cohort analysis, conversion rate optimization, and familiarity with unified event architecture.

• Communication Skills: Effective communication with peers and senior leaders, capable of translating complex technical concepts into clear business outcomes.

• BA/BS degree

Preferred Skills

• Familiarity with predictive scoring models (e.g., MadKudu) and identity resolution frameworks.

• Advanced SQL or similar data querying capabilities.

• Experience evaluating, migrating, or integrating modern Customer Engagement Platforms (e.g., Braze, Iterable).

• Expertise working in high-velocity self-service growth businesses.,

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.