Sr. Manager, Customer Acquisition (Paid Media)

About the team

The Roku Consumer Marketing team's mission is to enable users to discover, acquire and engage with all the amazing content available across the Roku platform and The Roku Channel. We partner closely with teams across the company including Content Operations, Product, Engineering, Content Distribution, and Marketing to build and manage delightful and relevant experiences that leverage both algorithmic machine learning and editorial curation, making it easy for users to get the best entertainment experience possible from their Roku devices.

 

About the role

Roku is seeking a Senior Customer Acquisition Manager to drive new customer growth for our consumer streaming products through performance marketing and paid media channels. This individual will serve as a hands-on practitioner responsible for planning, executing, and optimizing paid media campaigns across channels including paid search, paid social, affiliate marketing, and connected TV.

The ideal candidate brings deep expertise in at least one core paid media channel paired with the versatility to operate across multiple acquisition channels simultaneously. This role requires an entrepreneurial, test-and-learn approach to building efficient customer acquisition strategies with a strong focus on measurable performance outcomes.

The Senior Customer Acquisition Manager will collaborate cross-functionally with creative, product, and analytics teams to inform campaign strategy, develop compelling creative assets, and continuously improve conversion performance. As the team scales, this role will also contribute to building a dedicated paid media execution function to support Roku's broader consumer acquisition goals.

For New York Only - The estimated annual base salary for this position is between $200,000 - $230,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

• Develop and lead performance marketing programs across paid search, paid social, affiliate, CTV, and other digital acquisition channels to drive subscriber and app user growth
• Manage budgets, bids, targeting, creative, and channel mix to improve CAC efficiency while optimizing toward customer quality, lifetime value, and long-term growth
• Analyze campaign and cohort performance to identify optimization opportunities and make iterative improvements based on downstream conversion, retention, and value signals
• Partner with creative teams to develop and test ad creative, landing pages, and conversion flows that improve acquisition efficiency and customer quality
• Collaborate with analytics and data teams to build measurement frameworks, attribution approaches, dashboards, and reporting that support better investment decisions across web, mobile, and CTV
• Evaluate and onboard new paid media channels, partners, and platforms that can expand reach and unlock efficient growth
• Work with internal and external measurement partners to establish and maintain conversion tracking, pixel implementation, and campaign attribution
• Help shape cross-channel acquisition strategy, operating processes, and playbooks as Roku continues building its paid media capabilities
• Provide regular performance updates and strategic recommendations to leadership, with a focus on scaling efficient growth

 

We're excited if you have

• 7+ years of experience in performance marketing, paid media, growth, or customer acquisition
• Hands-on experience leading paid media programs across multiple channels, with deep expertise in at least one core channel such as paid search, paid social, affiliate, or CTV
• Strong experience with growth measurement, attribution, conversion tracking, and performance reporting
• A track record of optimizing not just to volume, but to customer quality, retention, and lifetime value
• Experience driving subscription or recurring-revenue acquisition across one or more of web, mobile app, and connected TV
• Strong analytical skills and sound judgment in turning performance data into practical optimization decisions

 

Nice to have

• Experience in streaming, subscription, or digital consumer businesses
• Familiarity with mobile app marketing and app install campaigns
• Experience with landing page optimization and conversion rate improvement
• Experience helping build or scale a paid media team or function

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